Browsing Tag



The Rise of Voice Technology and its Impact on Brands

November 6, 2018

By Shaumil Poojara. Edited by Josey Rose Duncan. 

What is Voice Technology?

If you’ve asked your Amazon Echo to play your favorite song and turn your living room lights on as you arrive home from work; if you’ve told your iPhone to text a friend or dial their number while you drive—you’re familiar with voice technology.

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Six lessons on naming your brand, as told by a new mom

June 21, 2018

By Gazala Vahanvati

I’ve spent nearly 10 years developing names for brands, so when it came to naming my first child, I was sure the process would be a breeze. Little did I know how wrong I was. Even after I finally made the decision to name my baby Zayd, I wanted to change it within the week! The process radically shifted my perspective on naming. All of a sudden, I was the client. I was thinking about naming from their perspective, because for our clients, their brand is their baby. Here are the six lessons I learned from naming my son.

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