By Ronita Mukerjee
The culinary world has always fascinated me. After watching Sarah Graham’s Food Safari, I ordered my first Lodge cast iron skillet. These days if I am not wearing the brand consultant hat, you will find me curiously researching and shopping for the next big meal I plan to make. During my last holiday in Cambodia, apart from visiting temple ruins and museums, I managed to squeeze in a cooking class as well. Pure delight! What was even more interesting was the ‘aha’ moment I had. A revelation of sorts. There is so much marketeers can learn from cooking. And then apply that knowledge to building their brands.