By Pavithra Dikshit
Type camp is an international organization that provides an alternative educational experience to anyone that wants to learn more about typography and design.
My first run-in with Type Camp was through Adobe Typekit in February 2014. Adobe had sponsored me to attend Type Camp India at Chennai – a weeklong cultural immersion and a learning experience. The camp changed me – I think different now; I also work different. This year, 2 Type Camps were organized in the first 2 weekends of January – in Mumbai and in Delhi. A seasoned camper, this time around I was teaching and assisting classes. My role was different but it taught me a lot:
2015 has gone by and below are some of the highlights we’ve had last year! We are very grateful for your continued patronage. Thank you.
When Simpolo Ceramics from Morbi, India, and Emil Ceramica from Fiorano Modenese, Italy, joined forces to create a new suite of offerings for the Indian surface materials market, we were tasked with creating a new corporate brand that spoke strongly to the strategic direction of the joint venture and united both the partners in their vision. The new company will be using a new technology to manufacture large ceramic slabs for flooring, marrying the best of Italian design with Indian manufacturing, to disrupt the market.
Having changed hands for the third time, the Barista brand was losing its way. With younger consumers more knowledgeable and demanding, and more competitors entering the market, Barista was losing relevance with the new generation.
It was a Saturday evening in Goa. The breeze had calmed the tropical weather and the crowd was restless with anticipation—the Kyoorius Design Awards ceremony was due to start. The late nights, the photo shoots, the multiple revisions of the designs; the blood, sweat, and tears of the team had boiled down to this one moment—was it going to be us?
Kyoorius Design Awards, the foremost creative awards for design and visual communication in India, were conceptualized in association with D&AD to honor and award the most outstanding work in the industry. The judging panel is selected in collaboration with D&AD and consists of top creatives from around the world to ensure the highest standard of judging.
Every year Kyoorius hosts a three-day event in Goa where hundreds of industry professionals gather to create a truly inspiring space. Ideas are exchanged, work is critiqued, and new associations are formed. At the end of the three days is the award ceremony where the outstanding works of the year are given recognition.
Our year had come. All the hard work and dedication finally paid off—Landor Mumbai was the proud recipient of two Blue Elephants, the symbol of the highest creative achievement. We were awarded the Blue Elephants for packaging design and the craft of design for our work for Miss Chhotee’s.
Miss Chhotee’s range of home-style sauces was born from the creator’s love for food, travel, and art. True to origin, the creator used authentic ingredients and local recipes that were collected during her travels. Our design takes inspiration from the patterns intrinsic to the art and the architecture of the countries where the sauces originate; the team brought the patterns to life using the ingredients found in each recipe. These unique label designs have managed to create instant recall on shelves and an instant aspirational appeal for Indian consumers who crave global flavours.
To add to the sweet victory, our book cover design for Crime and Punishment garnered us two in-book awards.
The excitement and energy are still running high from our recent achievement and we cannot wait to grow our animal kingdom.
See more of our work on: landor.com/work