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Redesign

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Northern Arc Capital: A new access card for the underbanked

March 13, 2018

Once upon a time, in a prosperous village in the Far East, lived a dragon. The villagers hired the dragon to guard their treasure that was stored in the mouth of a cave. Each day, the villagers would come, access their treasure in the cave and treat the dragon to helpings of food. It was a win-win for everyone. But one fine morning, the villagers discovered that the dragon had grown beyond proportions and was stuck in the cave. All their treasure was lost, forever. Today in the 21st century, caves have evolved to more formal establishments such as banks, and dragons, to financial technology. But has the core issue of access been resolved? Read on to learn how an evolved brand is solving this problem.

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V-Guard: A Big Leap Forward

February 7, 2018

This is a story of ambition. But more importantly this is a story of a vision. A relentless vision that took birth with one lakh rupees and forty years later has grown to become a household name in India with multiple product categories and an annual turnover of INR 21.5 billion. Founded in 1977, V-Guard has come a long way from a small manufacturing unit of voltage stabilizers to become a brand that offers a wide range of innovative electronic goods.

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ICICI Bank Credit Cards: Credit cards to carry and flaunt

June 1, 2013

ICICI Bank wanted to grow its business within India’s fast-emerging affluent consumers, but felt limited by the bank’s nonexclusive image. So when it decided to launch credit card collections that catered to this market’s desires, it wanted cards that truly stood out. Cards that would mirror India’s growing status and lifestyle choices. Cards that people would be proud to carry and flaunt.

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