There are numerous finance companies operating in Sri Lanka, some of whom have tarnished the industry due to poor management and even fraud. Melsta Regal was a relatively new company that had entered the market and which had built a good reputation which was acquired by new investors. The new investors have ambitious plans for the company and wished to carve out a new path of growth along with the strong management team across 9 branches. A clean balance sheet and no past baggage provided opportunity to leverage this relatively new entity through a differentiated brand offering.
Brands aren’t static posters on the highway of human history. They have the power to change, mutate, respond, and interact with human beings. When a brand establishes new promises to serve its audience better, its story needs to be told. So Kangaroo Kids Education Limited (KKEL) approached Landor for help sharing its story with the world.