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Godrej Nature’s Basket: Making food interesting again

November 30, 2017

Changing food and expectations

The 2007 Pixar film, Ratatouille brought us the message, “Anyone can cook”. A decade later, in the age of MasterChef and #foodporn­­­­ this has never been truer. Godrej Nature’s Basket’s (GNB) is the pioneer of premium, world food offerings in India. From a single store in Mumbai in 2005, GNB now holds an omni-channel retail presence with their online portal and mobile application. Backed by the Godrej promise of quality products and trusted service, GNB has come a long way to become the go-to destination for gourmet grocery in India.

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Thinking

So long “word of mouth.” Hello “word of eye.”

November 3, 2017

By Lulu Raghavan 

Successful marketers around the world acknowledge the incredible power of word of mouth. As consumers, we know that business associates, colleagues, friends, and family have a massive influence on the products and services we buy and the companies we choose to do business with. Social media has furthered this influence by giving everyone a platform to express their opinion—and an audience keen to hear it. But there’s a new force emerging that could potentially influence people’s feelings about brands to an even greater extent.
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