By Sanjana Mathur & Shan Khan
The holidays are a great time for brands to connect with consumers by engaging their festive spirit. However, brands seeking to leverage this opportunity must also take on the chaotic festive clutter that ensues.
It’s hardly news that the rampant overuse of plastic in today’s consumerist society poses a severe threat to our environment and health, and there is no overlooking the tremendous impact of our packaging choices. In a growing global movement towards sustainability, we have witnessed many governments, organizations, and (yes) brands taking a strong stance on the use of plastic. The recent ban on single-use plastics such as straws and plastic bags in the state of Maharashtra has made it clear that the mandate of sustainability is upon us in India too.
Landor Mumbai’s Managing Director, Lulu Raghavan was on this year’s prestigious Design Jury at the Cannes Lions International Festival of Creativity. As a juror, she was deeply immersed in the world of brands, design and creativity. She came back brimming with ideas and inspiration, and shared her thoughts with us from this amazing experience.
A packet of bhujia, served with boondi and hot cups of tea is the ideal snack palette for everyone who wants an answer to sudden hunger cravings. Bikaji, is one of the leading FMCG brands in India since 1980s. Starting off with their signature Bikaneri Bhujia, Bikaji today has a snack on the shelf for everybody. While Bikaji’s traditional taste and legacy had passed down over generations, the 21st century marketplace posed a different challenge.
This is a story of ambition. But more importantly this is a story of a vision. A relentless vision that took birth with one lakh rupees and forty years later has grown to become a household name in India with multiple product categories and an annual turnover of INR 21.5 billion. Founded in 1977, V-Guard has come a long way from a small manufacturing unit of voltage stabilizers to become a brand that offers a wide range of innovative electronic goods.
by Ronita Mukerjee
I travel a fair bit for work. Despite the countless number of times work takes me around India, I am always struck by Calcutta’s laid-back charm, Bangalore’s cosmopolitan buzz and Delhi’s flamboyance. The city layouts, the people and the overall energy are so distinct. They are thriving agile ecosystems of infrastructure, people, beliefs, behaviors and hopes. They are brands by themselves. And I see three key takeaways for brand professionals.
Co-authored by Sanjana Mathur, Ronita Mukerjee & Hiren Dedhia
It’s November, and those of us who have been glued to our desks all year long are already gearing up for December. Here at Landor (amidst frantic holiday planning) we felt this was a great opportunity to reflect on the year 2017 – and what a year it’s been!
We saw an explosion in FMCG and packaging projects, everything from alcohol to milk, from indulgent to healthy, from mass to premium. After spending the year soaking in consumer profiles, printing, prototyping and testing, three of us (from across client management, strategy, and design) wanted to pen down some of our learnings on what is going on in this space.