Browsing Tag

Packaging

Work

Godrej Yummiez: Mummy, what’s there to eat?

April 20, 2018
Yummiez

It’s snack time and rumbling tummies crave samosas, chocolate, and chips. But frozen chunks? Not so much. Frozen snack brand, Yummiez, had more than a cluttered category to contend with. They were competing with all the fresh, delicious, bite-sized indulgences that are readily available today.

Continue Reading

Work

Bikaji: Snacky heritage redesigned

March 30, 2018

A packet of bhujia, served with boondi and hot cups of tea is the ideal snack palette for everyone who wants an answer to sudden hunger cravings. Bikaji, is one of the leading FMCG brands in India since 1980s. Starting off with their signature Bikaneri Bhujia, Bikaji today has a snack on the shelf for everybody. While Bikaji’s traditional taste and legacy had passed down over generations, the 21st century marketplace posed a different challenge.

Continue Reading

Work

V-Guard: A Big Leap Forward

February 7, 2018

This is a story of ambition. But more importantly this is a story of a vision. A relentless vision that took birth with one lakh rupees and forty years later has grown to become a household name in India with multiple product categories and an annual turnover of INR 21.5 billion. Founded in 1977, V-Guard has come a long way from a small manufacturing unit of voltage stabilizers to become a brand that offers a wide range of innovative electronic goods.

Continue Reading

Thinking

What Cities & Brands Have in Common

January 10, 2018

by Ronita Mukerjee

I travel a fair bit for work. Despite the countless number of times work takes me around India, I am always struck by Calcutta’s laid-back charm, Bangalore’s cosmopolitan buzz and Delhi’s flamboyance. The city layouts, the people and the overall energy are so distinct. They are thriving agile ecosystems of infrastructure, people, beliefs, behaviors and hopes. They are brands by themselves. And I see three key takeaways for brand professionals.

Continue Reading

Thinking

7 Ways The Packaging Game Has Changed

November 24, 2017

Co-authored by Sanjana Mathur, Ronita Mukerjee & Hiren Dedhia

It’s November, and those of us who have been glued to our desks all year long are already gearing up for December. Here at Landor (amidst frantic holiday planning) we felt this was a great opportunity to reflect on the year 2017 – and what a year it’s been!

We saw an explosion in FMCG and packaging projects, everything from alcohol to milk, from indulgent to healthy, from mass to premium. After spending the year soaking in consumer profiles, printing, prototyping and testing, three of us (from across client management, strategy, and design) wanted to pen down some of our learnings on what is going on in this space.

Continue Reading

Thinking Work

SHIFT Volume 1 | Packaging – Not just pretty graphics

April 26, 2017

At Landor we love to excite the minds of our clients by offering them new perspectives on potentially mundane topics. This gave rise to the creation of our bi-annual thought leadership journal, SHIFT. The objective of SHIFT is simply to inspire new ideas and spark fresh thoughts. Each volume would focus on one branding topic of burning relevance to our clients. The design and copy would be aligned to bring to life the topic using powerful visuals and a compelling narrative. Continue Reading