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Millennials

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Beauty in the eye of the millennial: What brands need to know

July 14, 2018

One look at my bathroom shelf and you will notice a multitude of beauty products ranging from gels and foams to creams and polishes. Some are for hair, some are for skin, some are for nails, but they all share one trait in common: the goal of making me feel beautiful.

The beauty industry has long been driven by the desire to help consumers look and feel attractive. Traditionally this has centered around visible qualities such as radiance, glamour, cleanliness, or even confidence. But after my recent trip to Sri Lanka I had to wonder, “Is the conversation changing?”

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