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Lulu Raghavan

Culture

Bonjour Cannes! | In conversation with Lulu Raghavan

June 15, 2018

Landor Mumbai’s Lulu Raghavan is on the prestigious Design Jury at the Cannes Lions International Festival of Creativity this year. Over the next few days, she will be witness to some of the most interesting and effective work produced by thousands of agencies from across the globe. We caught up with her just as she was about to take off for Cannes for an excited conversation. Here goes:

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Culture

Cannes announces 2018 jury members including Landor’s Lulu Raghavan

June 13, 2018

CANNES (21 May 2018) – Cannes Lions, the International Festival of Creativity, has announced the 413 jury members chosen to award and celebrate the best creative work from around the world.

This year’s juries are composed of individuals from 50 countries, including for the first time representatives from Georgia, Nigeria, Kenya, and Sri Lanka. Continuing the drive for a more diverse mix within the jury room, this year includes 46 percent female jury members, as well as a wide mix of creative agencies, brands, media owners, and production companies.

Jose Papa, managing director of Cannes Lions said: “The job of the Cannes Lions jury is to act as the custodians of creativity and celebrate work that demonstrates the value of creativity in all its forms. We are committed to ensuring that our juries include a diverse range of people from across the branded communications ecosystem.”

Cannes Lions

Last year the Festival announced new Lions with the introduction of a new awards architecture to better reflect and support the fast-moving creative industries. These Lions include Creative eCommerce Lions, Brand Experience & Activation Lions, Social & Influencer Lions, Sustainable Development Goals Lions, and the Industry Craft Lions. An overall reduction in the number of categories within individual Lions refined the focus, while new categories were introduced to reflect how creative companies are operating.

“Cannes Lions is now in its 65th year. In that time, the industry and the organizations operating within it have changed dramatically. These new specialized Lions require a broader range of skills and experience which will ultimately help expand our perspective of creative excellence,” said Terry Savage, chairman of Cannes Lions. “The Lions are constantly evolving, just as the industry is, and our jury members are fundamental to ensuring that we keep creativity at the core of what we do.”

The 2018 Cannes Lions Awards will be presented at ceremonies taking place each evening throughout the Festival from the 18-22 June.

The 2018 members of the Design Lions jury are:

Lulu Raghavan, Managing Director, Landor, India
Johnny Tan, Executive Creative Director, 72andSunny, APAC – Jury President
Dominic Hofstede, Executive Creative Director, Maud Melbourne, Australia
Giovanni Vannucchi, Partner, Oz Estratégia+Design, Brazil
Vanessa Eckstein, Creative Director/Founder, Blok Design, Canada
Julia Deshayes, Art Director, TBWA\Paris, France
Katrin Oeding, CEO & Creative Director, Studio Oeding, Germany
Thomas Holst Sørensen, Creative Director, Global Design Innovation, LEGO, Global
Greg Quinton, Chief Creative Officer, Superunion, Global
Connie Birdsall, Sr. Partner and Global Creative Director, Lippincott, Global
Yuri Uenishi, Art Director, Dentsu Inc., Japan
Leonid Feigin, Creative Director, DDVB, Russia
Carola Gerlach, Former Creative Director, FutureBrand, Singapore
Vumile Mavumengwana, Designer, Creative Director, VM DSGN, South Africa
Ali Rez, Regional Creative Director – Middle East and Pakistan, BBDO, UAE

Read more about the Cannes Lions International Festival of Creativity and see the full list of jury members in all categories.

This press release was republished from Cannes Lions (21 May 2018).

Culture

Lulu Raghavan: Spearheading the New Smart

June 6, 2016

by | Momspirations

What does it take to be named as one of India’s Top 50 influential women? To be recognised as a leader in your field?

This month, we bring Lulu Raghavan, Managing Director and Country Head of Landor Associates, as our Mosmpiration guest.

Starting out as a brand consultant, Lulu Raghavan climbed up the ladder at an astonishing pace until she cemented her position as the Managing Director of Landor Associates. A global brand-consulting firm, Landor Associates entered India in 2007, to provide branding, design and digital services to companies across verticals.

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Thinking

Design as a Game Changer

August 24, 2014

By Lulu Raghavan

Like every harried parent who has to deal with restless kids in a restaurant, I succumb to the only available magical solution, the iPad. While its amazing kid-quieting capabilities continue to amaze me, my selfish motive continues to disturb me. Shouldn’t they be playing real games with real toys like I used to? Obviously, the founders of Tangible Play felt the same. They created Osmo, an amazing combination of iPad delight and real toys to give you a reality game rather than a virtual reality one. Osmo uses a simple plastic stand, a mirror, and some building objects but the engaging gaming experience it creates will make any parent want to kiss their feet.

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Thinking

From Domino’s Pizza to AAP: A Look at Branding in the Age of Social Media

February 19, 2014

By Lulu Raghavan

Branding has not fundamentally changed in the age of social networks. Social media is just another channel, although a critical one now, that has to be mastered and perfected as a medium if brands are to thrive in this uber connected world that we live in.

A brand still needs to stand for a singular compelling idea that is both meaningful to its target audience and different from its competitors. A brand still needs to have consistency in presentation and experience across different touch points of the brand. And it still takes years to build a brand’s reputation but just one mistake to tarnish it. These basic tenets of what a brand stands for and how they work have not changed.

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