by Ronita Mukerjee
I travel a fair bit for work. Despite the countless number of times work takes me around India, I am always struck by Calcutta’s laid-back charm, Bangalore’s cosmopolitan buzz and Delhi’s flamboyance. The city layouts, the people and the overall energy are so distinct. They are thriving agile ecosystems of infrastructure, people, beliefs, behaviors and hopes. They are brands by themselves. And I see three key takeaways for brand professionals.
By Lulu Raghavan
Like every harried parent who has to deal with restless kids in a restaurant, I succumb to the only available magical solution, the iPad. While its amazing kid-quieting capabilities continue to amaze me, my selfish motive continues to disturb me. Shouldn’t they be playing real games with real toys like I used to? Obviously, the founders of Tangible Play felt the same. They created Osmo, an amazing combination of iPad delight and real toys to give you a reality game rather than a virtual reality one. Osmo uses a simple plastic stand, a mirror, and some building objects but the engaging gaming experience it creates will make any parent want to kiss their feet.