By Lulu Raghavan Building a strong brand that powers the business is no mean feat today. You have to be highly relevant to a constantly evolving consumer who is also time starved and attention poor. Your products and services must be distinct to stand out in the sea of sameness of offerings. And you can’t stand still – you have to keep innovating and moving your brand and business forward.
What’s the one superpower that any business leader should wish for to grow the brand and the business?
By Jayati Grover
“In the future, there will be no female leaders. There will just be leaders.”
This is what Sheryl Sandberg, the COO of Facebook, writes in her iconic, clarion-call- of-a-book, Lean In. That there is a gap between men and women at work is beyond doubt. It is what we do to bridge this gap that would make Sheryl’s, and millions of women’s shared dream, come to life.
Recently, we saw the launch of WPP Stella India, which is an initiative focused on drawing more women into leadership positions in India. The programme, meant to foster mentoring relationships for 9-12 months, is currently at the pilot stage.
By Lulu Raghavan, Fernando Leira, Emma Beckmann, Doris Ho, and Karen Attyah
With political and economic chaos in Brazil and Russia, growth slowdowns in China, and inflation in India and South Africa, many speculate the BRICS nations have reached the end of their run as development darlings. However, these markets cannot be ignored as they still offer significant opportunities, even without double-digit GDP growth. The bloc is home to 40 percent of the world’s population, 20 percent of the world’s gross product, growth rates higher than their developed counterparts, and most important—a rapidly expanding middle class.