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What’s Your Brand’s Superpower?

October 4, 2019

By Lulu Raghavan Building a strong brand that powers the business is no mean feat today. You have to be highly relevant to a constantly evolving consumer who is also time starved and attention poor. Your products and services must be distinct to stand out in the sea of sameness of offerings. And you can’t stand still – you have to keep innovating and moving your brand and business forward. 

What’s the one superpower that any business leader should wish for to grow the brand and the business?

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WPP Stella India Gets Off to a Stellar Start!

October 3, 2018
WPP Stella

By Jayati Grover

“In the future, there will be no female leaders. There will just be leaders.”

This is what Sheryl Sandberg, the COO of Facebook, writes in her iconic, clarion-call- of-a-book, Lean In. That there is a gap between men and women at work is beyond doubt. It is what we do to bridge this gap that would make Sheryl’s, and millions of women’s shared dream, come to life.

Recently, we saw the launch of WPP Stella India, which is an initiative focused on drawing more women into leadership positions in India. The programme, meant to foster mentoring relationships for 9-12 months, is currently at the pilot stage.

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