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Landor Mumbai

Thinking

How to Brand a Bargain

February 16, 2017

By Sanjana Mathur

Everyone loves a bargain, whether it is free “dhaniya” from your vegetable vendor or a stylish pair of stilettos at half price, and that’s what makes it one of the main benefits that any brand considers offering its customers.

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Culture

Little Yellow Book: Ronita Mukerjee

February 11, 2017

The Little Yellow Book is a series of short interviews with different members of the Landor team. You can find out more about who they are, what they do and what inspires and motivates them to do what they do.

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Culture

Little Yellow Book: Surabhi Thakker

January 20, 2017

The Little Yellow Book is a series of short interviews with different members of the Landor team. You can find out more about who they are, what they do and what inspires and motivates them to do what they do.

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Culture Thinking Work

Year In Review 2016

December 23, 2016

As we begin 2017, it is time to review, reflect and recharge for the year ahead.

2016 was a landmark year for Landor as we celebrated our 75th anniversary and the inspiring vision of our founder Walter Landor. Global celebrations were marked with outings and team bonding.

We saw the successful launch of key projects like Mother Dairy, SPJIMR, Teejay, Cuddle, Marathon, Cinnamon, Pick Me and Pockets by ICICI in the market.

Our team members put to use their experience and knowledge to author some thought leadership articles in the world of brands and branding. 

To be inspired by what’s going on in the world of branding and design at Landor and elsewhere, come join and participate in the conversation on our our blog, on Linkedin, on Instagram, on Facebook or on Twitter.

We look forward to delivering breakthrough strategic and creative work in 2017 for our clients.

We wish you and yours a wonderful new year. 

 

Work

Cuddle: Meet the friendly face of data

November 17, 2016

‘Analytics’ is a scary word. In a market crowded with intimidating solutions, Fractal Analytics created an artificial intelligence product (delivered through an app) that offers personalised marketing intelligence for brand managers. We were tasked with creating a brand that is as disruptive as the product itself.

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