What drives successful design? When is a concept really finished? How do Landor designers create inspired ideas for some of the world’s largest global brands? This year, we’re sharing the inner workings of our studios around the world through our “Inside the studio” series. We’ll speak with some of our top creative minds and ask them all sorts of questions about what it takes to produce innovative, award-worthy, effective work.
Up first: Landor New York’s executive creative director, Wally Krantz.
It was this day eight years ago that Landor cemented its commitment to India by starting operations in Mumbai.
We’ve come a long way since the early days and today we are a full service, fast growing and award winning office that has had the privilege of creating or revitalising brands in India including Café Coffee Day, Vivanta, Mahindra, The Park Hotels, Azva and Joyville amongst a host of others.
When Simpolo Ceramics from Morbi, India, and Emil Ceramica from Fiorano Modenese, Italy, joined forces to create a new suite of offerings for the Indian surface materials market, we were tasked with creating a new corporate brand that spoke strongly to the strategic direction of the joint venture and united both the partners in their vision. The new company will be using a new technology to manufacture large ceramic slabs for flooring, marrying the best of Italian design with Indian manufacturing, to disrupt the market.