What drives successful design? When is a concept really finished? How do Landor designers create inspired ideas for some of the world’s largest global brands? This year, we’re sharing the inner workings of our studios around the world through our “Inside the studio” series. We’ll speak with some of our top creative minds and ask them all sorts of questions about what it takes to produce innovative, award-worthy, effective work.
Up first: Landor New York’s executive creative director, Wally Krantz.
By Shradha Bhatia
Consumers expect brand experience to be great, and will post their verdict. Inspiring employees to deliver the brand promise is the key.
The Sri-Lankan start-up PickMe did not want to be another Uber. They wanted to do more by empowering their drivers as well as their riders. We found a way to bring their vision to life.
Palakshi Naha, Marketing Manager at Landor Mumbai decided to write to Walter Landor to commemorate his legacy of 75 years.
It’s your birthday in a few days and I thought it would be the perfect opportunity to write you a letter, to congratulate you and to thank you.