What drives successful strategy and design? How does Landor produce inspired ideas for some of the world’s largest global brands? This year, we’re sharing the inner workings of our studios around the world through our Inside the Studio series. We’ll speak with some of our top strategic and creative minds, asking what it takes to produce innovative, effective, award-worthy work. Up now: Landor Mumbai’s managing director, Lulu Raghavan, and design director, Hiren Dedhia.
By Lulu Raghavan, Fernando Leira, Emma Beckmann, Doris Ho, and Karen Attyah
With political and economic chaos in Brazil and Russia, growth slowdowns in China, and inflation in India and South Africa, many speculate the BRICS nations have reached the end of their run as development darlings. However, these markets cannot be ignored as they still offer significant opportunities, even without double-digit GDP growth. The bloc is home to 40 percent of the world’s population, 20 percent of the world’s gross product, growth rates higher than their developed counterparts, and most important—a rapidly expanding middle class.