Browsing Tag

India

Work

Northern Arc Capital: A new access card for the underbanked

March 13, 2018

Once upon a time, in a prosperous village in the Far East, lived a dragon. The villagers hired the dragon to guard their treasure that was stored in the mouth of a cave. Each day, the villagers would come, access their treasure in the cave and treat the dragon to helpings of food. It was a win-win for everyone. But one fine morning, the villagers discovered that the dragon had grown beyond proportions and was stuck in the cave. All their treasure was lost, forever. Today in the 21st century, caves have evolved to more formal establishments such as banks, and dragons, to financial technology. But has the core issue of access been resolved? Read on to learn how an evolved brand is solving this problem.

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Work

V-Guard: A Big Leap Forward

February 7, 2018

This is a story of ambition. But more importantly this is a story of a vision. A relentless vision that took birth with one lakh rupees and forty years later has grown to become a household name in India with multiple product categories and an annual turnover of INR 21.5 billion. Founded in 1977, V-Guard has come a long way from a small manufacturing unit of voltage stabilizers to become a brand that offers a wide range of innovative electronic goods.

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Thinking

How to Brand a Bargain

February 16, 2017

By Sanjana Mathur

Everyone loves a bargain, whether it is free “dhaniya” from your vegetable vendor or a stylish pair of stilettos at half price, and that’s what makes it one of the main benefits that any brand considers offering its customers.

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Culture

New on the Bookshelf

May 17, 2016

We’ve picked up quite a few books in the last 6 months at work. As our library builds further, these books give us the perfect excuse to step away from our screens every once in a while.

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Culture

Minds at Work

April 6, 2016

With a great, creative space comes great productivity.

Our office is a testament to this fact. Encased in the glass tower at Indiabulls Finance Centre, our office is we are situated in the heart of Mumbai’s the corporate district, of Mumbai in Lower Parel. We lucked out with the spectacular views of the city’s skyline from our terrace on the 20th floor.

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