Browsing Tag

Identity

Thinking

Consumers seek ‘identity’ through brand choices

September 19, 2018
By Lulu Raghavan

The link between strong brands and shareholder returns has been very well established across numerous studies. The most recent data point is the BrandZ India Top 50 Portfolio which outperformed the Sensex between August 2014 and July 2018. Clearly, brand value is a critical driver of business performance and shareholder returns. But what drives brand value?

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Work

Godrej Nature’s Basket: Making food interesting again

November 30, 2017

Changing food and expectations

The 2007 Pixar film, Ratatouille brought us the message, “Anyone can cook”. A decade later, in the age of MasterChef and #foodporn­­­­ this has never been truer. Godrej Nature’s Basket’s (GNB) is the pioneer of premium, world food offerings in India. From a single store in Mumbai in 2005, GNB now holds an omni-channel retail presence with their online portal and mobile application. Backed by the Godrej promise of quality products and trusted service, GNB has come a long way to become the go-to destination for gourmet grocery in India.

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Work

PickMe: Empowering Sri Lanka

July 20, 2016

The Sri-Lankan start-up PickMe did not want to be another Uber. They wanted to do more by empowering their drivers as well as their riders. We found a way to bring their vision to life.

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