We’re thrilled to announce that the Landor family was awarded four Lions at the 2016 Cannes Lions International Festival
Lois Jacobs, CEO of Landor, reflected on the extraordinary strength and talent of the Landor network: “For the past two years we have been the most awarded branding and design consultancy at the Cannes festival. This shows not only the dedication and creativity of our designers, strategists, and client managers, but also the rigor and relevance of our work.”
Peter Knapp, chief creative officer at Landor, agreed: “I could not be prouder of our work this year. We’ve taken our past Cannes legacy and built upon it, showing that year after year, we continue to be both progressive and innovative in our field.”
See below for more information about each award.
The affordable housing space has been smeared by lack of trust and shoddy quality. While some reputed players have recently ventured in this space, the affordable housing segment is still primarily dominated by local builders. Shapoorji Pallonji is a visionary brand that has over 150 years of experience in creating premium and high-quality real estate. By leveraging their heritage and expertise the brand wanted to lead the change in the way the consumers looked at affordable housing.
When Simpolo Ceramics from Morbi, India, and Emil Ceramica from Fiorano Modenese, Italy, joined forces to create a new suite of offerings for the Indian surface materials market, we were tasked with creating a new corporate brand that spoke strongly to the strategic direction of the joint venture and united both the partners in their vision. The new company will be using a new technology to manufacture large ceramic slabs for flooring, marrying the best of Italian design with Indian manufacturing, to disrupt the market.
Having changed hands for the third time, the Barista brand was losing its way. With younger consumers more knowledgeable and demanding, and more competitors entering the market, Barista was losing relevance with the new generation.
By Lulu Raghavan, Fernando Leira, Emma Beckmann, Doris Ho, and Karen Attyah
With political and economic chaos in Brazil and Russia, growth slowdowns in China, and inflation in India and South Africa, many speculate the BRICS nations have reached the end of their run as development darlings. However, these markets cannot be ignored as they still offer significant opportunities, even without double-digit GDP growth. The bloc is home to 40 percent of the world’s population, 20 percent of the world’s gross product, growth rates higher than their developed counterparts, and most important—a rapidly expanding middle class.