In a world where tech can be integrated into everything—from brushes that give you a daily update on hair breakage to interactive beer bottles—digitally connected packaging presents both a challenge and an incredible opportunity for companies looking to integrate further into consumers’ lives.
What drives successful design? When is a concept really finished? How do Landor designers create inspired ideas for some of the world’s largest global brands? This year, we’re sharing the inner workings of our studios around the world through our “Inside the studio” series. We’ll speak with some of our top creative minds and ask them all sorts of questions about what it takes to produce innovative, award-worthy, effective work.
Up first: Landor New York’s executive creative director, Wally Krantz.
As Sri Lanka entered the international eye as a holiday destination, so did it become the destination for many international hotel chains. With the influx of competition in the hospitality space, Cinnamon had to prepare to compete with global standards. We helped them find what they stood for, and to craft a brand portfolio story that could be the leading tourism brand in Sri Lanka.
Can a premier B-School retain its core values whilst keeping up with the dynamism of the changing educational ecosystem? We explored this question through our rebranding collaboration with SPJIMR.
Making an iconic brand the first choice for Millenials, Landor created the new packaging designs and portfolio structure for Mother Dairy’s dahi range.
The Sri-Lankan start-up PickMe did not want to be another Uber. They wanted to do more by empowering their drivers as well as their riders. We found a way to bring their vision to life.
Palakshi Naha, Marketing Manager at Landor Mumbai decided to write to Walter Landor to commemorate his legacy of 75 years.
It’s your birthday in a few days and I thought it would be the perfect opportunity to write you a letter, to congratulate you and to thank you.