An original idea. A passionate execution. When combined, we are at our creative best.
As Sri Lanka entered the international eye as a holiday destination, so did it become the destination for many international hotel chains. With the influx of competition in the hospitality space, Cinnamon had to prepare to compete with global standards. We helped them find what they stood for, and to craft a brand portfolio story that could be the leading tourism brand in Sri Lanka.
We’re thrilled to announce that the Landor family was awarded four Lions at the 2016 Cannes Lions International Festival
Lois Jacobs, CEO of Landor, reflected on the extraordinary strength and talent of the Landor network: “For the past two years we have been the most awarded branding and design consultancy at the Cannes festival. This shows not only the dedication and creativity of our designers, strategists, and client managers, but also the rigor and relevance of our work.”
Peter Knapp, chief creative officer at Landor, agreed: “I could not be prouder of our work this year. We’ve taken our past Cannes legacy and built upon it, showing that year after year, we continue to be both progressive and innovative in our field.”
See below for more information about each award.
Realty developer ABIL Group (Avinash Bhosale Group) entered into a partnership with global fashion design house Versace to design interiors of its luxury residential project on Hughes Road in south Mumbai. Epitomizing a new standard of luxury, the ten units will be completed by 2019. Unobstructed view of the Queen’s necklace, luxurious amenities, iconic interiors and Italian design are some of the highlights of this project.
In a country like India where the youth make up the majority of the population, it is crucial to cater to their demands in order attain top-of-mind recall and relevance. Today’s youth are smarter and more conscious about things around them; their needs are different from the older generation. Having said that, when asked about banking, most 18 to 25 years olds have a question mark on their faces. Banking is perceived to be complicated, confusing and something that parents take care of.
ICICI Bank wanted to create a bank for the millennials, that they could easily understand and operate. They believed banking should be made relevant to the millenials and evolve along with their changing needs. Their ambition for the new bank was to be friendly, simple, trendy and digital, whilst having the trust and security of ICICI Bank. In other words, a bank that ‘connected with the youth’.