It’s snack time and rumbling tummies crave samosas, chocolate, and chips. But frozen chunks? Not so much. Frozen snack brand, Yummiez, had more than a cluttered category to contend with. They were competing with all the fresh, delicious, bite-sized indulgences that are readily available today.
A packet of bhujia, served with boondi and hot cups of tea is the ideal snack palette for everyone who wants an answer to sudden hunger cravings. Bikaji, is one of the leading FMCG brands in India since 1980s. Starting off with their signature Bikaneri Bhujia, Bikaji today has a snack on the shelf for everybody. While Bikaji’s traditional taste and legacy had passed down over generations, the 21st century marketplace posed a different challenge.
Adobe Systems in partnership with Exchange4media, brought together a few industry leaders over a panel discussion to understand how they lead by design. The event was organised on 2nd May 2017 at Trident, BKC, Mumbai. The panel was a melting pot of client and creative agency experts, who shared their views on how design creates experiences and is a key business advantage in this agile world.
As Sri Lanka entered the international eye as a holiday destination, so did it become the destination for many international hotel chains. With the influx of competition in the hospitality space, Cinnamon had to prepare to compete with global standards. We helped them find what they stood for, and to craft a brand portfolio story that could be the leading tourism brand in Sri Lanka.