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Design

Thinking

How Brand-building Can Give SMEs the Competitive Edge

October 28, 2018

The air is filled with a new exuberance. Prime Minister Narendra Modi’s vision of ‘Make In India’ aspires to turn India into a manufacturing hub for the rest of the world. Alongside, his invitation to US companies to participate in India’s industrial space signals a robust development for India’s booming SME community.

At an estimated 64 million in 2016, India has the second largest number of SMEs in the world, with China leading the table. While it has been established that SMEs have the potential to drive industry growth, what most entrepreneurs do not realise is that apart from conducive administrative reforms, some of the challenges they face can often be addressed by one important strategy in their arsenal: Branding.
Branding is a need, not a luxury.

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Work

Fintrex Finance: Rebranding for a new leap of growth

September 21, 2018

There are numerous finance companies operating in Sri Lanka, some of whom have tarnished the industry due to poor management and even fraud. Melsta Regal was a relatively new company that had entered the market and which had built a good reputation which was acquired by new investors. The new investors have ambitious plans for the company and wished to carve out a new path of growth along with the strong management team across 9 branches. A clean balance sheet and no past baggage provided opportunity to leverage this relatively new entity through a differentiated brand offering.

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Thinking

Embracing Eco-friendly Packaging

September 20, 2018
eco-friendly packaging
By Sanjana Mathur & Shan Khan

It’s hardly news that the rampant overuse of plastic in today’s consumerist society poses a severe threat to our environment and health, and there is no overlooking the tremendous impact of our packaging choices. In a growing global movement towards sustainability, we have witnessed many governments, organizations, and (yes) brands taking a strong stance on the use of plastic. The recent ban on single-use plastics such as straws and plastic bags in the state of Maharashtra has made it clear that the mandate of sustainability is upon us in India too.

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Thinking

Consumers seek ‘identity’ through brand choices

September 19, 2018
By Lulu Raghavan

The link between strong brands and shareholder returns has been very well established across numerous studies. The most recent data point is the BrandZ India Top 50 Portfolio which outperformed the Sensex between August 2014 and July 2018. Clearly, brand value is a critical driver of business performance and shareholder returns. But what drives brand value?

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Thinking

Inside the Studio with Landor Mumbai’s Lulu Raghavan and Hiren Dedhia

August 29, 2018

What drives successful strategy and design? How does Landor produce inspired ideas for some of the world’s largest global brands? This year, we’re sharing the inner workings of our studios around the world through our Inside the Studio series. We’ll speak with some of our top strategic and creative minds, asking what it takes to produce innovative, effective, award-worthy work. Up now: Landor Mumbai’s managing director, Lulu Raghavan, and design director, Hiren Dedhia.

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Thinking

Brand Adaptability: The Shapeshifters Among Us

August 27, 2018

It’s not just a world of absolutes. Change is the order, a borrowed gene, a distortion that’s not about to disappear. People and the phenomena are both changing rapidly, switching, jumping into what they like, jumping out of what they don’t. Brands used to be absolutes. Wholesome but stubborn, resistant to the slightest of changes and averse to adapt.

But working with the change, rather than resisting it is more important than ever. Read on.

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Work

Rebranding Kangaroo Kids: Creating A New Paradigm for An Education Brand

August 21, 2018

Brands aren’t static posters on the highway of human history. They have the power to change, mutate, respond, and interact with human beings. When a brand establishes new promises to serve its audience better, its story needs to be told. So Kangaroo Kids Education Limited (KKEL) approached Landor for help sharing its story with the world.

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