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Data

Thinking

Why AI is the Future of Customer Experiences

October 10, 2018

By Shan Khan

Artificial intelligence is revolutionizing the way customers engage with brands. Businesses leveraging AI are setting a new bar in customer experience– and being part of this movement is essential for brands to thrive.

In fact, Servion predicts that artificial intelligence will power 95 percent of all customer interactions by 2025. That’s quite an evaluation, and it begs the question, what is artificial intelligence and how can we leverage its infinite possibilities?

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Work

Cuddle: Meet the friendly face of data

November 17, 2016

‘Analytics’ is a scary word. In a market crowded with intimidating solutions, Fractal Analytics created an artificial intelligence product (delivered through an app) that offers personalised marketing intelligence for brand managers. We were tasked with creating a brand that is as disruptive as the product itself.

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