By Shan Khan
Artificial intelligence is revolutionizing the way customers engage with brands. Businesses leveraging AI are setting a new bar in customer experience– and being part of this movement is essential for brands to thrive.
In fact, Servion predicts that artificial intelligence will power 95 percent of all customer interactions by 2025. That’s quite an evaluation, and it begs the question, what is artificial intelligence and how can we leverage its infinite possibilities?
‘Analytics’ is a scary word. In a market crowded with intimidating solutions, Fractal Analytics created an artificial intelligence product (delivered through an app) that offers personalised marketing intelligence for brand managers. We were tasked with creating a brand that is as disruptive as the product itself.
As Sri Lanka entered the international eye as a holiday destination, so did it become the destination for many international hotel chains. With the influx of competition in the hospitality space, Cinnamon had to prepare to compete with global standards. We helped them find what they stood for, and to craft a brand portfolio story that could be the leading tourism brand in Sri Lanka.
By Shradha Bhatia
Consumers expect brand experience to be great, and will post their verdict. Inspiring employees to deliver the brand promise is the key.
Palakshi Naha, Marketing Manager at Landor Mumbai decided to write to Walter Landor to commemorate his legacy of 75 years.
It’s your birthday in a few days and I thought it would be the perfect opportunity to write you a letter, to congratulate you and to thank you.
Realty developer ABIL Group (Avinash Bhosale Group) entered into a partnership with global fashion design house Versace to design interiors of its luxury residential project on Hughes Road in south Mumbai. Epitomizing a new standard of luxury, the ten units will be completed by 2019. Unobstructed view of the Queen’s necklace, luxurious amenities, iconic interiors and Italian design are some of the highlights of this project.
By Lulu Raghavan and Ruchi Gunewardene
Many brand owners think of their brands as logos or labels. Their discussions on branding would revolve around colours, fonts, layouts, designs, sizes and locations of the logo on various touch points. Seen through this traditional and limited lens, branding is equated with producing advertisements to build equity in the brand.
Whilst logos and labels are one aspect of what a brand is, it is an extremely narrow view. This approach to brand management severely limits the potential value of the brand when it is being financially evaluated as an asset that is adding value to the business. Yet, most brands in Sri Lanka are being built this way.
See more at: http://www.ft.lk/article/503817/Beyond-logo#sthash.RMzRjvLM.dpuf
This article was originally published in FT Daily Sri Lanka (December 2015)
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