Browsing Tag

Customer Experience

Thinking

Why AI is the Future of Customer Experiences

October 10, 2018

By Shan Khan

Artificial intelligence is revolutionizing the way customers engage with brands. Businesses leveraging AI are setting a new bar in customer experience– and being part of this movement is essential for brands to thrive.

In fact, Servion predicts that artificial intelligence will power 95 percent of all customer interactions by 2025. That’s quite an evaluation, and it begs the question, what is artificial intelligence and how can we leverage its infinite possibilities?

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Work

Cuddle: Meet the friendly face of data

November 17, 2016

‘Analytics’ is a scary word. In a market crowded with intimidating solutions, Fractal Analytics created an artificial intelligence product (delivered through an app) that offers personalised marketing intelligence for brand managers. We were tasked with creating a brand that is as disruptive as the product itself.

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Work

Cinnamon : Brand-led Business Growth

October 14, 2016

As Sri Lanka entered the international eye as a holiday destination, so did it become the destination for many international hotel chains. With the influx of competition in the hospitality space, Cinnamon had to prepare to compete with global standards. We helped them find what they stood for, and to craft a brand portfolio story that could be the leading tourism brand in Sri Lanka.

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Thinking

Brand Experience

October 7, 2016

By Shradha Bhatia

Consumers expect brand experience to be great, and will post their verdict. Inspiring employees to deliver the brand promise is the key.

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Culture

Dear Walter

July 7, 2016

Palakshi Naha, Marketing Manager at Landor Mumbai decided to write to Walter Landor to commemorate his legacy of 75 years.

Dear Walter,

It’s your birthday in a few days and I thought it would be the perfect opportunity to write you a letter, to congratulate you and to thank you.

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Work

ABIL Mansion: Fashionably Designed Homes by Versace

May 2, 2016

Realty developer ABIL Group (Avinash Bhosale Group) entered into a partnership with global fashion design house Versace to design interiors of its luxury residential project on Hughes Road in south Mumbai. Epitomizing a new standard of luxury, the ten units will be completed by 2019. Unobstructed view of the Queen’s necklace, luxurious amenities, iconic interiors and Italian design are some of the highlights of this project.

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