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Consultancy

Culture

Dear Walter

July 7, 2016

Palakshi Naha, Marketing Manager at Landor Mumbai decided to write to Walter Landor to commemorate his legacy of 75 years.

Dear Walter,

It’s your birthday in a few days and I thought it would be the perfect opportunity to write you a letter, to congratulate you and to thank you.

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Work

Pockets by ICICI Bank: Making Banking Trendy

May 2, 2016

In a country like India where the youth make up the majority of the population, it is crucial to cater to their demands in order attain top-of-mind recall and relevance. Today’s youth are smarter and more conscious about things around them; their needs are different from the older generation. Having said that, when asked about banking, most 18 to 25 years olds have a question mark on their faces. Banking is perceived to be complicated, confusing and something that parents take care of.

ICICI Bank wanted to create a bank for the millennials, that they could easily understand and operate. They believed banking should be made relevant to the millenials and evolve along with their changing needs. Their ambition for the new bank was to be friendly, simple, trendy and digital, whilst having the trust and security of ICICI Bank. In other words, a bank that ‘connected with the youth’.

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Culture

Landor Mumbai Turns 8 Today!

February 3, 2016

It was this day eight years ago that Landor cemented its commitment to India by starting operations in Mumbai.

We’ve come a long way since the early days and today we are a full service, fast growing and award winning office that has had the privilege of creating or revitalising brands in India including Café Coffee Day, Vivanta, Mahindra, The Park Hotels, Azva and Joyville amongst a host of others.

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Work

Presentation Tips from a Designer

December 23, 2015

By Gazala Vahanvati

Not so long ago, I was fortunate to meet and work with a very special designer. She is perhaps the most opinionated of designers I have worked with. Of course, we shared a volatile work relationship filled with debate. However, when we did come to an agreement, that’s when we produced our best work. I learnt that the designer-strategist relationship at a branding firm like ours is a critical one–not just for generating our most creative work–but also presenting it beautifully. Here are a few tips I received from this designer to better my presentations. Everyone could use them–be it blogs, social media or presentations.

“Don’t put me to sleep.” The best presentations that I have been part of are engaging because they have substance (both factual and entertaining), they demonstrate the impact and they provoke action. Think of it as an opportunity to tell a story.

“Models fly over my head like rockets.” Being in the field of branding and marketing, we do tend to get a bit ‘jargon-y’ in our language. How can we make a point, simply, without relying on models and frameworks? Skype and Dropbox are successful examples of brands who could have swayed to the technical, but kept simply colloquial.

“Design your words.” Presentations require simplicity and crispness. It’s hard to read long sentences, let alone paragraphs, when you are at the extreme end of a 20-seater boardroom table. Pick every word carefully for its meaning and message. Keep it minimal.

“Make it look beautiful.” Creating an ugly presentation is disrespectful to our audience. Information we give should be presented in a manner that is pleasing to the eye, allows a natural flow and highlights the important points. We want the viewer to leave with a one crisp takeaway that they can action.

Thanks Designer. You know who you are! 

(Image source: http://mashable.com/2012/02/03/improve-business-presentation/#pDitK9KDpuqj)

Read similar articles on: landor.com/thinking

Work

How Prototyping Helped in the Speedy Creation of a New Brand

November 30, 2015

When Simpolo Ceramics from Morbi, India, and Emil Ceramica from Fiorano Modenese, Italy, joined forces to create a new suite of offerings for the Indian surface materials market, we were tasked with creating a new corporate brand that spoke strongly to the strategic direction of the joint venture and united both the partners in their vision. The new company will be using a new technology to manufacture large ceramic slabs for flooring, marrying the best of Italian design with Indian manufacturing, to disrupt the market.

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Thinking

Design as a Game Changer

August 24, 2014

By Lulu Raghavan

Like every harried parent who has to deal with restless kids in a restaurant, I succumb to the only available magical solution, the iPad. While its amazing kid-quieting capabilities continue to amaze me, my selfish motive continues to disturb me. Shouldn’t they be playing real games with real toys like I used to? Obviously, the founders of Tangible Play felt the same. They created Osmo, an amazing combination of iPad delight and real toys to give you a reality game rather than a virtual reality one. Osmo uses a simple plastic stand, a mirror, and some building objects but the engaging gaming experience it creates will make any parent want to kiss their feet.

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