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Business

Thinking

How Brand-building Can Give SMEs the Competitive Edge

October 28, 2018

The air is filled with a new exuberance. Prime Minister Narendra Modi’s vision of ‘Make In India’ aspires to turn India into a manufacturing hub for the rest of the world. Alongside, his invitation to US companies to participate in India’s industrial space signals a robust development for India’s booming SME community.

At an estimated 64 million in 2016, India has the second largest number of SMEs in the world, with China leading the table. While it has been established that SMEs have the potential to drive industry growth, what most entrepreneurs do not realise is that apart from conducive administrative reforms, some of the challenges they face can often be addressed by one important strategy in their arsenal: Branding.
Branding is a need, not a luxury.

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Thinking

Brand Experience

October 7, 2016

By Shradha Bhatia

Consumers expect brand experience to be great, and will post their verdict. Inspiring employees to deliver the brand promise is the key.

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Culture

Lulu Raghavan: Spearheading the New Smart

June 6, 2016

by | Momspirations

What does it take to be named as one of India’s Top 50 influential women? To be recognised as a leader in your field?

This month, we bring Lulu Raghavan, Managing Director and Country Head of Landor Associates, as our Mosmpiration guest.

Starting out as a brand consultant, Lulu Raghavan climbed up the ladder at an astonishing pace until she cemented her position as the Managing Director of Landor Associates. A global brand-consulting firm, Landor Associates entered India in 2007, to provide branding, design and digital services to companies across verticals.

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Thinking

Design as a Game Changer

August 24, 2014

By Lulu Raghavan

Like every harried parent who has to deal with restless kids in a restaurant, I succumb to the only available magical solution, the iPad. While its amazing kid-quieting capabilities continue to amaze me, my selfish motive continues to disturb me. Shouldn’t they be playing real games with real toys like I used to? Obviously, the founders of Tangible Play felt the same. They created Osmo, an amazing combination of iPad delight and real toys to give you a reality game rather than a virtual reality one. Osmo uses a simple plastic stand, a mirror, and some building objects but the engaging gaming experience it creates will make any parent want to kiss their feet.

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