Browsing Tag

Branding

Thinking

Inside the Studio with Landor Mumbai’s Lulu Raghavan and Hiren Dedhia

August 29, 2018

What drives successful strategy and design? How does Landor produce inspired ideas for some of the world’s largest global brands? This year, we’re sharing the inner workings of our studios around the world through our Inside the Studio series. We’ll speak with some of our top strategic and creative minds, asking what it takes to produce innovative, effective, award-worthy work. Up now: Landor Mumbai’s managing director, Lulu Raghavan, and design director, Hiren Dedhia.

Continue Reading

Thinking

Brand Adaptability: The Shapeshifters Among Us

August 27, 2018

It’s not just a world of absolutes. Change is the order, a borrowed gene, a distortion that’s not about to disappear. People and the phenomena are both changing rapidly, switching, jumping into what they like, jumping out of what they don’t. Brands used to be absolutes. Wholesome but stubborn, resistant to the slightest of changes and averse to adapt.

But working with the change, rather than resisting it is more important than ever. Read on.

Continue Reading

Thinking

Beauty in the eye of the millennial: What brands need to know

July 14, 2018

One look at my bathroom shelf and you will notice a multitude of beauty products ranging from gels and foams to creams and polishes. Some are for hair, some are for skin, some are for nails, but they all share one trait in common: the goal of making me feel beautiful.

The beauty industry has long been driven by the desire to help consumers look and feel attractive. Traditionally this has centered around visible qualities such as radiance, glamour, cleanliness, or even confidence. But after my recent trip to Sri Lanka I had to wonder, “Is the conversation changing?”

Continue Reading

Thinking

Six lessons on naming your brand, as told by a new mom

June 21, 2018
naming

By Gazala Vahanvati

I’ve spent nearly 10 years developing names for brands, so when it came to naming my first child, I was sure the process would be a breeze. Little did I know how wrong I was. Even after I finally made the decision to name my baby Zayd, I wanted to change it within the week! The process radically shifted my perspective on naming. All of a sudden, I was the client. I was thinking about naming from their perspective, because for our clients, their brand is their baby. Here are the six lessons I learned from naming my son.

Continue Reading

Thinking

What Cities & Brands Have in Common

January 10, 2018

by Ronita Mukerjee

I travel a fair bit for work. Despite the countless number of times work takes me around India, I am always struck by Calcutta’s laid-back charm, Bangalore’s cosmopolitan buzz and Delhi’s flamboyance. The city layouts, the people and the overall energy are so distinct. They are thriving agile ecosystems of infrastructure, people, beliefs, behaviors and hopes. They are brands by themselves. And I see three key takeaways for brand professionals.

Continue Reading

Thinking

7 Ways The Packaging Game Has Changed

November 24, 2017

Co-authored by Sanjana Mathur, Ronita Mukerjee & Hiren Dedhia

It’s November, and those of us who have been glued to our desks all year long are already gearing up for December. Here at Landor (amidst frantic holiday planning) we felt this was a great opportunity to reflect on the year 2017 – and what a year it’s been!

We saw an explosion in FMCG and packaging projects, everything from alcohol to milk, from indulgent to healthy, from mass to premium. After spending the year soaking in consumer profiles, printing, prototyping and testing, three of us (from across client management, strategy, and design) wanted to pen down some of our learnings on what is going on in this space.

Continue Reading

Culture Work

Landor Mumbai welcomes the Global Team

June 15, 2017
Landor Global organized a storytelling event in Mumbai, for its senior management from the network. With the global team’s presence in our city, we took this opportunity to warmly welcome and closely interact with the team and our clients through an event that we hosted on 9th May 2017, at our Mumbai office.

Continue Reading