In a world where tech can be integrated into everything—from brushes that give you a daily update on hair breakage to interactive beer bottles—digitally connected packaging presents both a challenge and an incredible opportunity for companies looking to integrate further into consumers’ lives.
As we begin 2017, it is time to review, reflect and recharge for the year ahead.
2016 was a landmark year for Landor as we celebrated our 75th anniversary and the inspiring vision of our founder Walter Landor. Global celebrations were marked with outings and team bonding.
We saw the successful launch of key projects like Mother Dairy, SPJIMR, Teejay, Cuddle, Marathon, Cinnamon, Pick Me and Pockets by ICICI in the market.
Our team members put to use their experience and knowledge to author some thought leadership articles in the world of brands and branding.
To be inspired by what’s going on in the world of branding and design at Landor and elsewhere, come join and participate in the conversation on our our blog, on Linkedin, on Instagram, on Facebook or on Twitter.
We look forward to delivering breakthrough strategic and creative work in 2017 for our clients.
We wish you and yours a wonderful new year.
‘Analytics’ is a scary word. In a market crowded with intimidating solutions, Fractal Analytics created an artificial intelligence product (delivered through an app) that offers personalised marketing intelligence for brand managers. We were tasked with creating a brand that is as disruptive as the product itself.
By Shradha Bhatia
Consumers expect brand experience to be great, and will post their verdict. Inspiring employees to deliver the brand promise is the key.
Can a premier B-School retain its core values whilst keeping up with the dynamism of the changing educational ecosystem? We explored this question through our rebranding collaboration with SPJIMR.