Browsing Tag

brand refresh

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Northern Arc Capital: A new access card for the underbanked

March 13, 2018

Once upon a time, in a prosperous village in the Far East, lived a dragon. The villagers hired the dragon to guard their treasure that was stored in the mouth of a cave. Each day, the villagers would come, access their treasure in the cave and treat the dragon to helpings of food. It was a win-win for everyone. But one fine morning, the villagers discovered that the dragon had grown beyond proportions and was stuck in the cave. All their treasure was lost, forever. Today in the 21st century, caves have evolved to more formal establishments such as banks, and dragons, to financial technology. But has the core issue of access been resolved? Read on to learn how an evolved brand is solving this problem.

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DAG: Democratizing Art in India

February 11, 2018
Delhi Art Gallery

When was the last time you visited an art exhibition? When did you last learn the name of a new Indian artist?   Chances are, it’s been a while. And this is exactly what drove Delhi Art Gallery to redefine what art stands for in India and diverse geographies.

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V-Guard: A Big Leap Forward

February 7, 2018

This is a story of ambition. But more importantly this is a story of a vision. A relentless vision that took birth with one lakh rupees and forty years later has grown to become a household name in India with multiple product categories and an annual turnover of INR 21.5 billion. Founded in 1977, V-Guard has come a long way from a small manufacturing unit of voltage stabilizers to become a brand that offers a wide range of innovative electronic goods.

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