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Brand Experience

October 7, 2016

By Shradha Bhatia

Consumers expect brand experience to be great, and will post their verdict. Inspiring employees to deliver the brand promise is the key.

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ABIL Mansion: Fashionably Designed Homes by Versace

May 2, 2016

Realty developer ABIL Group (Avinash Bhosale Group) entered into a partnership with global fashion design house Versace to design interiors of its luxury residential project on Hughes Road in south Mumbai. Epitomizing a new standard of luxury, the ten units will be completed by 2019. Unobstructed view of the Queen’s necklace, luxurious amenities, iconic interiors and Italian design are some of the highlights of this project.

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Another Type of Learning

February 2, 2016

By Pavithra Dikshit

Type camp is an international organization that provides an alternative educational experience to anyone that wants to learn more about typography and design.

 My first run-in with Type Camp was through Adobe Typekit in February 2014. Adobe had sponsored me to attend Type Camp India at Chennai – a weeklong cultural immersion and a learning experience.  The camp changed me – I think different now; I also work different. This year, 2 Type Camps were organized in the first 2 weekends of January – in Mumbai and in Delhi. A seasoned camper, this time around I was teaching and assisting classes. My role was different but it taught me a lot:

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Presentation Tips from a Designer

December 23, 2015

By Gazala Vahanvati

Not so long ago, I was fortunate to meet and work with a very special designer. She is perhaps the most opinionated of designers I have worked with. Of course, we shared a volatile work relationship filled with debate. However, when we did come to an agreement, that’s when we produced our best work. I learnt that the designer-strategist relationship at a branding firm like ours is a critical one–not just for generating our most creative work–but also presenting it beautifully. Here are a few tips I received from this designer to better my presentations. Everyone could use them–be it blogs, social media or presentations.

“Don’t put me to sleep.” The best presentations that I have been part of are engaging because they have substance (both factual and entertaining), they demonstrate the impact and they provoke action. Think of it as an opportunity to tell a story.

“Models fly over my head like rockets.” Being in the field of branding and marketing, we do tend to get a bit ‘jargon-y’ in our language. How can we make a point, simply, without relying on models and frameworks? Skype and Dropbox are successful examples of brands who could have swayed to the technical, but kept simply colloquial.

“Design your words.” Presentations require simplicity and crispness. It’s hard to read long sentences, let alone paragraphs, when you are at the extreme end of a 20-seater boardroom table. Pick every word carefully for its meaning and message. Keep it minimal.

“Make it look beautiful.” Creating an ugly presentation is disrespectful to our audience. Information we give should be presented in a manner that is pleasing to the eye, allows a natural flow and highlights the important points. We want the viewer to leave with a one crisp takeaway that they can action.

Thanks Designer. You know who you are! 

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How Prototyping Helped in the Speedy Creation of a New Brand

November 30, 2015

When Simpolo Ceramics from Morbi, India, and Emil Ceramica from Fiorano Modenese, Italy, joined forces to create a new suite of offerings for the Indian surface materials market, we were tasked with creating a new corporate brand that spoke strongly to the strategic direction of the joint venture and united both the partners in their vision. The new company will be using a new technology to manufacture large ceramic slabs for flooring, marrying the best of Italian design with Indian manufacturing, to disrupt the market.

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