Browsing Tag

agile

Thinking Work

SHIFT Volume 1 | Packaging – Not just pretty graphics

April 26, 2017

At Landor we love to excite the minds of our clients by offering them new perspectives on potentially mundane topics. This gave rise to the creation of our bi-annual thought leadership journal, SHIFT. The objective of SHIFT is simply to inspire new ideas and spark fresh thoughts. Each volume would focus on one branding topic of burning relevance to our clients. The design and copy would be aligned to bring to life the topic using powerful visuals and a compelling narrative. Continue Reading

Culture

Little Yellow Book: Ronita Mukerjee

February 11, 2017

The Little Yellow Book is a series of short interviews with different members of the Landor team. You can find out more about who they are, what they do and what inspires and motivates them to do what they do.

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Work

ABIL Mansion: Fashionably Designed Homes by Versace

May 2, 2016

Realty developer ABIL Group (Avinash Bhosale Group) entered into a partnership with global fashion design house Versace to design interiors of its luxury residential project on Hughes Road in south Mumbai. Epitomizing a new standard of luxury, the ten units will be completed by 2019. Unobstructed view of the Queen’s necklace, luxurious amenities, iconic interiors and Italian design are some of the highlights of this project.

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Work

Pockets by ICICI Bank: Making Banking Trendy

May 2, 2016

In a country like India where the youth make up the majority of the population, it is crucial to cater to their demands in order attain top-of-mind recall and relevance. Today’s youth are smarter and more conscious about things around them; their needs are different from the older generation. Having said that, when asked about banking, most 18 to 25 years olds have a question mark on their faces. Banking is perceived to be complicated, confusing and something that parents take care of.

ICICI Bank wanted to create a bank for the millennials, that they could easily understand and operate. They believed banking should be made relevant to the millenials and evolve along with their changing needs. Their ambition for the new bank was to be friendly, simple, trendy and digital, whilst having the trust and security of ICICI Bank. In other words, a bank that ‘connected with the youth’.

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Work

Joyville: Creating the Gold Standard in Affordable Housing

March 17, 2016

The affordable housing space has been smeared by lack of trust and shoddy quality. While some reputed players have recently ventured in this space, the affordable housing segment is still primarily dominated by local builders. Shapoorji Pallonji is a visionary brand that has over 150 years of experience in creating premium and high-quality real estate. By leveraging their heritage and expertise the brand wanted to lead the change in the way the consumers looked at affordable housing. Continue Reading

Culture

Landor Mumbai Turns 8 Today!

February 3, 2016

It was this day eight years ago that Landor cemented its commitment to India by starting operations in Mumbai.

We’ve come a long way since the early days and today we are a full service, fast growing and award winning office that has had the privilege of creating or revitalising brands in India including Café Coffee Day, Vivanta, Mahindra, The Park Hotels, Azva and Joyville amongst a host of others.

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