• Yummiez

    Godrej Yummiez: Mummy, what’s there to eat?

    It’s snack time and rumbling tummies crave samosas, chocolate, and chips. But frozen chunks? Not so much. Frozen snack brand, Yummiez, had more than a cluttered category to contend with. They were competing with…

    April 20, 2018
  • Work

    Bikaji: Snacky heritage redesigned

    A packet of bhujia, served with boondi and hot cups of tea is the ideal snack palette for everyone who wants an answer to sudden hunger cravings. Bikaji, is one of the leading FMCG brands in…

    March 30, 2018
  • Work

    Rekindling the Blackberrys brand

    Once upon a time, success looked like a man in a conventional black suit and tie. Well, that time has passed. The workplace has changed, and the traditional and safe attire which once dominated the…

    March 19, 2018
  • Delhi Art Gallery

    DAG: Democratizing Art in India

    When was the last time you visited an art exhibition? When did you last learn the name of a new Indian artist?   Chances are, it’s been a while. And this is exactly what drove Delhi…

    February 11, 2018
  • Work

    V-Guard: A Big Leap Forward

    This is a story of ambition. But more importantly this is a story of a vision. A relentless vision that took birth with one lakh rupees and forty years later has grown to become…

    February 7, 2018
  • Thinking

    What Cities & Brands Have in Common

    by Ronita Mukerjee I travel a fair bit for work. Despite the countless number of times work takes me around India, I am always struck by Calcutta’s laid-back charm, Bangalore’s cosmopolitan buzz and Delhi’s…

    January 10, 2018
  • Work

    Getting ready to Smaaash

    Competitive streaks, peals of laughter, drinks slurped through straws, virtual reality, the snap of the camera shutter crystallizing lifelong memories. The buzz of activity and excitement hits you all at once the moment you…

    December 21, 2017