Once upon a time, in a prosperous village in the Far East, lived a dragon. The villagers hired the dragon to guard their treasure that was stored in the mouth of a cave. Each day, the villagers would come, access their treasure in the cave and treat the dragon to helpings of food. It was a win-win for everyone. But one fine morning, the villagers discovered that the dragon had grown beyond proportions and was stuck in the cave. All their treasure was lost, forever. Today in the 21st century, caves have evolved to more formal establishments such as banks, and dragons, to financial technology. But has the core issue of access been resolved? Read on to learn how an evolved brand is solving this problem.
This is a story of ambition. But more importantly this is a story of a vision. A relentless vision that took birth with one lakh rupees and forty years later has grown to become a household name in India with multiple product categories and an annual turnover of INR 21.5 billion. Founded in 1977, V-Guard has come a long way from a small manufacturing unit of voltage stabilizers to become a brand that offers a wide range of innovative electronic goods.
Competitive streaks, peals of laughter, drinks slurped through straws, virtual reality, the snap of the camera shutter crystallizing lifelong memories. The buzz of activity and excitement hits you all at once the moment you set foot inside any of Smaaash’s active entertainment properties.
This is the essence of India’s leading active entertainment company, who recently partnered with Landor to take their brand to the next level.
Changing food and expectations
The 2007 Pixar film, Ratatouille brought us the message, “Anyone can cook”. A decade later, in the age of MasterChef and #foodporn this has never been truer. Godrej Nature’s Basket’s (GNB) is the pioneer of premium, world food offerings in India. From a single store in Mumbai in 2005, GNB now holds an omni-channel retail presence with their online portal and mobile application. Backed by the Godrej promise of quality products and trusted service, GNB has come a long way to become the go-to destination for gourmet grocery in India.
MUMBAI (22nd September, 2017)
Sony Pictures Networks (SPN), India’s leading entertainment and sports broadcast network, partnered with Landor to codify its pioneering ideals into the DNA of its organization to better represent its innovative spirit and expanding portfolio of channels.
SPN partnered with Landor to define the beliefs that would transcend its businesses, enabling the company to activate the power of one network.
SPN has introduced a new way of thinking to the organization—a mindset that boldly challenges the status quo. This spirit is perfectly captured in its tagline “Go-Beyond”, which pushes the company and its employees to continually go further. In contrast to other players in the industry, this is not a static corporate statement.
Landor Creative Director, Kurnal Rawat explains, “For a media company that is always in motion, we wanted to create a visual language that is alive. We took its established identity and set free its most salient element—the dash of red.” Bringing the whole visual system together, the dash of red is a dynamic element that infuses the SPN spirit into everything the company does.
Humsa Dhir, SVP & Head, PR & Corporate Communications who led this initiative on behalf of Sony Pictures Networks, commented, “Go-Beyond is a rallying cry that comes to life across SPN’s touchpoints, voice and culture, propelling a constant velocity. We have distilled our future vision into a brand that will captivate today and endure tomorrow. Our new identity sets Sony Pictures Networks India up for success across channels and countries.”
In celebration of our founder’s birthday this month, we’re doing a special Inside the Studio feature on Walter Landor.
As an acclaimed designer and founder of Landor, Walter was invited to give the 1985 commencement speech at Art Center College of Design in Pasadena. In the below speech, he offers the graduating class sound advice to help them succeed in their careers—advice that is just as relevant to designers today as it was then.
Introducing Oben Insurance
Let’s face it: Insurance today is very similar to aircraft designs of the sixties. It’s cumbersome and complicated, with unending operating manuals (in the form of policy documents) and pages upon pages of information no consumer can possibly absorb in its entirety. Most insurance consumers lack understanding of which products are right for them, and claim settlement is a long, tedious process where paperwork and fine print make the entire experience unpleasant.