Effective packaging is a crucial part of the marketing mix for CPG brands, and it is only becoming more so. Your package is one of the most fundamental aspects of your brand, second only to the product and the product experience itself. So if package design is so important, then it must be important to leverage the best design for your brand. But where do you start? As with all things, you start with the fundamentals.
At Landor we love to excite the minds of our clients by offering them new perspectives on potentially mundane topics. This gave rise to the creation of our bi-annual thought leadership journal, SHIFT. The objective of SHIFT is simply to inspire new ideas and spark fresh thoughts. Each volume would focus on one branding topic of burning relevance to our clients. The design and copy would be aligned to bring to life the topic using powerful visuals and a compelling narrative.
Landor gives a bold look to the newly launched Bharat QR, marking a milestone in India’s steps towards a digital economy.
As we begin 2017, it is time to review, reflect and recharge for the year ahead.
2016 was a landmark year for Landor as we celebrated our 75th anniversary and the inspiring vision of our founder Walter Landor. Global celebrations were marked with outings and team bonding.
We saw the successful launch of key projects like Mother Dairy, SPJIMR, Teejay, Cuddle, Marathon, Cinnamon, Pick Me and Pockets by ICICI in the market.
Our team members put to use their experience and knowledge to author some thought leadership articles in the world of brands and branding.
To be inspired by what’s going on in the world of branding and design at Landor and elsewhere, come join and participate in the conversation on our our blog, on Linkedin, on Instagram, on Facebook or on Twitter.
We look forward to delivering breakthrough strategic and creative work in 2017 for our clients.
We wish you and yours a wonderful new year.
‘Analytics’ is a scary word. In a market crowded with intimidating solutions, Fractal Analytics created an artificial intelligence product (delivered through an app) that offers personalised marketing intelligence for brand managers. We were tasked with creating a brand that is as disruptive as the product itself.
Teejay (formerly known as Textured Jersey Limited) is a leading Sri Lankan textile manufacturer catering to a wide portfolio of international clients like Calvin Klein, Marks & Spencer, Victoria Secret and others. The company had been growing rapidly and had recently made two new acquisitions – Ocean India and Quenby Sri Lanka. It was now necessary for Textured Jersey Limited to build an inspiring corporate brand that portrayed the group’s differentiation as well as their collective strengths. The new brand would serve as a rallying cry to galvanize all current employees and attract new talent