MUMBAI (22nd September, 2017)
Sony Pictures Networks (SPN), India’s leading entertainment and sports broadcast network, partnered with Landor to codify its pioneering ideals into the DNA of its organization to better represent its innovative spirit and expanding portfolio of channels.
SPN partnered with Landor to define the beliefs that would transcend its businesses, enabling the company to activate the power of one network.
SPN has introduced a new way of thinking to the organization—a mindset that boldly challenges the status quo. This spirit is perfectly captured in its tagline “Go-Beyond”, which pushes the company and its employees to continually go further. In contrast to other players in the industry, this is not a static corporate statement.
Landor Creative Director, Kurnal Rawat explains, “For a media company that is always in motion, we wanted to create a visual language that is alive. We took its established identity and set free its most salient element—the dash of red.” Bringing the whole visual system together, the dash of red is a dynamic element that infuses the SPN spirit into everything the company does.
Humsa Dhir, SVP & Head, PR & Corporate Communications who led this initiative on behalf of Sony Pictures Networks, commented, “Go-Beyond is a rallying cry that comes to life across SPN’s touchpoints, voice and culture, propelling a constant velocity. We have distilled our future vision into a brand that will captivate today and endure tomorrow. Our new identity sets Sony Pictures Networks India up for success across channels and countries.”
In celebration of our founder’s birthday this month, we’re doing a special Inside the Studio feature on Walter Landor.
As an acclaimed designer and founder of Landor, Walter was invited to give the 1985 commencement speech at Art Center College of Design in Pasadena. In the below speech, he offers the graduating class sound advice to help them succeed in their careers—advice that is just as relevant to designers today as it was then.
Introducing Oben Insurance
Let’s face it: Insurance today is very similar to aircraft designs of the sixties. It’s cumbersome and complicated, with unending operating manuals (in the form of policy documents) and pages upon pages of information no consumer can possibly absorb in its entirety. Most insurance consumers lack understanding of which products are right for them, and claim settlement is a long, tedious process where paperwork and fine print make the entire experience unpleasant.
Go lighter, go longer.
ManvsMachine, a Landor Group company, won gold at this year’s Cannes Lions International Festival of Creativity for its work on Nike Air Max. In this metaphorical exploration of air and the negative space it occupies, ManvsMachine portrays the Air Max 2017’s ultralight support and maximum comfort through a series of visual metaphors inspired by scenarios encountered on an everyday run.
Effective packaging is a crucial part of the marketing mix for CPG brands, and it is only becoming more so. Your package is one of the most fundamental aspects of your brand, second only to the product and the product experience itself. So if package design is so important, then it must be important to leverage the best design for your brand. But where do you start? As with all things, you start with the fundamentals.
At Landor we love to excite the minds of our clients by offering them new perspectives on potentially mundane topics. This gave rise to the creation of our bi-annual thought leadership journal, SHIFT. The objective of SHIFT is simply to inspire new ideas and spark fresh thoughts. Each volume would focus on one branding topic of burning relevance to our clients. The design and copy would be aligned to bring to life the topic using powerful visuals and a compelling narrative.
Landor gives a bold look to the newly launched Bharat QR, marking a milestone in India’s steps towards a digital economy.
As we begin 2017, it is time to review, reflect and recharge for the year ahead.
2016 was a landmark year for Landor as we celebrated our 75th anniversary and the inspiring vision of our founder Walter Landor. Global celebrations were marked with outings and team bonding.
We saw the successful launch of key projects like Mother Dairy, SPJIMR, Teejay, Cuddle, Marathon, Cinnamon, Pick Me and Pockets by ICICI in the market.
Our team members put to use their experience and knowledge to author some thought leadership articles in the world of brands and branding.
To be inspired by what’s going on in the world of branding and design at Landor and elsewhere, come join and participate in the conversation on our our blog, on Linkedin, on Instagram, on Facebook or on Twitter.
We look forward to delivering breakthrough strategic and creative work in 2017 for our clients.
We wish you and yours a wonderful new year.