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Asian Paints ezyCR8 – Bringing DIY Culture To India

May 5, 2021

Asian Paints is one of the largest home improvement brands in India. With changing consumer behaviour in a post-Covid world, Asian Paints made the strategic decision to launch an innovative range of products in response to the developing DIY movement in India.

Landor & Fitch were commissioned to create the overarching brand name and identity, product packaging designs as well as inspiring e-commence communications as part of their go-to-market strategy for their suite of exciting new products.

But here’s where things got interesting: We had a week. This was a sprint, and we were resourced and ready for it.

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Irasva: A new jewellery brand takes birth

April 29, 2020

Renaissance Global Group has been an eminent manufacturer in the jewellery industry for decades. The Group wanted to enter the market with a fresh new B2C offering. Landor & Fitch worked together to bring the Group’s vision to life. We worked with the promoters to create a new brand in contemporary jewelry that was fresh, accessibile, stylish and had global appeal. Read on to learn more the story about Irasva.

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Timepass: Creating a new snacking brand

April 26, 2020

Background

India is home to a $34 billion salted snacks market. Over time, the market had become an overcrowded and highly competitive, cluttered with local players and global giants namely, ITC, Haldiram’s and PepsiCo. Britannia wanted in with a new salted snack brand, Timepass.

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Fintrex Finance: Rebranding for a new leap of growth

September 21, 2018

There are numerous finance companies operating in Sri Lanka, some of whom have tarnished the industry due to poor management and even fraud. Melsta Regal was a relatively new company that had entered the market and which had built a good reputation which was acquired by new investors. The new investors have ambitious plans for the company and wished to carve out a new path of growth along with the strong management team across 9 branches. A clean balance sheet and no past baggage provided opportunity to leverage this relatively new entity through a differentiated brand offering.

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Godrej Yummiez: Mummy, what’s there to eat?

April 20, 2018
Yummiez

It’s snack time and rumbling tummies crave samosas, chocolate, and chips. But frozen chunks? Not so much. Frozen snack brand, Yummiez, had more than a cluttered category to contend with. They were competing with all the fresh, delicious, bite-sized indulgences that are readily available today.

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Bikaji: Snacky heritage redesigned

March 30, 2018

A packet of bhujia, served with boondi and hot cups of tea is the ideal snack palette for everyone who wants an answer to sudden hunger cravings. Bikaji, is one of the leading FMCG brands in India since 1980s. Starting off with their signature Bikaneri Bhujia, Bikaji today has a snack on the shelf for everybody. While Bikaji’s traditional taste and legacy had passed down over generations, the 21st century marketplace posed a different challenge.

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Rekindling the Blackberrys brand

March 19, 2018

Once upon a time, success looked like a man in a conventional black suit and tie. Well, that time has passed. The workplace has changed, and the traditional and safe attire which once dominated the wardrobe has been traded in for options that better reflect the modern man’s dynamic aspirations. 

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