Does branding and identity differ for old economy brands, and new economy brands? Is consistency required, or coherence? Answers from Jane Geraghty (CEO, Landor) and Peter Knapp (Chairman & CCO, Landor) in a conversation with Anant Rangaswami (Editor, Melt).
There are numerous finance companies operating in Sri Lanka, some of whom have tarnished the industry due to poor management and even fraud. Melsta Regal was a relatively new company that had entered the market and which had built a good reputation which was acquired by new investors. The new investors have ambitious plans for the company and wished to carve out a new path of growth along with the strong management team across 9 branches. A clean balance sheet and no past baggage provided opportunity to leverage this relatively new entity through a differentiated brand offering.
Brands aren’t static posters on the highway of human history. They have the power to change, mutate, respond, and interact with human beings. When a brand establishes new promises to serve its audience better, its story needs to be told. So Kangaroo Kids Education Limited (KKEL) approached Landor for help sharing its story with the world.
It’s snack time and rumbling tummies crave samosas, chocolate, and chips. But frozen chunks? Not so much. Frozen snack brand, Yummiez, had more than a cluttered category to contend with. They were competing with all the fresh, delicious, bite-sized indulgences that are readily available today.
Link Natural Products recently partnered with Landor and Brand Finance to bring to life its new vision for growth through a identity transformation project. The new identity was revealed at a brand launch event in Colombo on the 2nd of April, 2018.
A packet of bhujia, served with boondi andhot cups of tea is the ideal snack palette for everyone who wants an answer to sudden hunger cravings. Bikaji, is one of the leading FMCG brands in India since 1980s. Starting off with their signature Bikaneri Bhujia, Bikaji today has a snack on the shelf for everybody. While Bikaji’s traditional taste and legacy had passed down over generations, the 21st century marketplace posed a different challenge.
Once upon a time, success looked like a man in a conventional black suit and tie. Well, that time has passed. The workplace has changed, and the traditional and safe attire which once dominated the wardrobe has been traded in for options that better reflect the modern man’s dynamic aspirations.
Once upon a time, in a prosperous village in the Far East, lived a dragon. The villagers hired the dragon to guard their treasure that was stored in the mouth of a cave. Each day, the villagers would come, access their treasure in the cave and treat the dragon to helpings of food. It was a win-win for everyone. But one fine morning, the villagers discovered that the dragon had grown beyond proportions and was stuck in the cave. All their treasure was lost, forever. Today in the 21st century, caves have evolved to more formal establishments such as banks, and dragons, to financial technology. But has the core issue of access been resolved? Read on to learn how an evolved brand is solving this problem.
Say Sri Lanka and the world imagines a beautiful tourism hotspot with pristine beaches, lots of cinnamon, tea and jewels. To say that it is also an ICT/BPM powerhouse would be, perhaps, met with surprise by most. Landor Mumbai unravels the surprise for you, read on.