Renaissance Global Group has been an eminent manufacturer in the jewellery industry for decades. The Group wanted to enter the market with a fresh new B2C offering. Landor & Fitch worked together to bring the Group’s vision to life. We worked with the promoters to create a new brand in contemporary jewelry that was fresh, accessibile, stylish and had global appeal. Read on to learn more the story about Irasva.
India is home to a $34 billion salted snacks market. Over time, the market had become an overcrowded and highly competitive, cluttered with local players and global giants namely, ITC, Haldiram’s and PepsiCo. Britannia wanted in with a new salted snack brand, Timepass.
There are numerous finance companies operating in Sri Lanka, some of whom have tarnished the industry due to poor management and even fraud. Melsta Regal was a relatively new company that had entered the market and which had built a good reputation which was acquired by new investors. The new investors have ambitious plans for the company and wished to carve out a new path of growth along with the strong management team across 9 branches. A clean balance sheet and no past baggage provided opportunity to leverage this relatively new entity through a differentiated brand offering.
Brands aren’t static posters on the highway of human history. They have the power to change, mutate, respond, and interact with human beings. When a brand establishes new promises to serve its audience better, its story needs to be told. So Kangaroo Kids Education Limited (KKEL) approached Landor for help sharing its story with the world.
A brand refresh for National Stock Exchange, 25 years after its inception. Landor partners with NSE to bring about new wave of change, a new identity, a new NSE. Read on.
It’s snack time and rumbling tummies crave samosas, chocolate, and chips. But frozen chunks? Not so much. Frozen snack brand, Yummiez, had more than a cluttered category to contend with. They were competing with all the fresh, delicious, bite-sized indulgences that are readily available today.
Link Natural Products recently partnered with Landor and Brand Finance to bring to life its new vision for growth through a identity transformation project. The new identity was revealed at a brand launch event in Colombo on the 2nd of April, 2018.
A packet of bhujia, served with boondi and hot cups of tea is the ideal snack palette for everyone who wants an answer to sudden hunger cravings. Bikaji, is one of the leading FMCG brands in India since 1980s. Starting off with their signature Bikaneri Bhujia, Bikaji today has a snack on the shelf for everybody. While Bikaji’s traditional taste and legacy had passed down over generations, the 21st century marketplace posed a different challenge.
Once upon a time, success looked like a man in a conventional black suit and tie. Well, that time has passed. The workplace has changed, and the traditional and safe attire which once dominated the wardrobe has been traded in for options that better reflect the modern man’s dynamic aspirations.