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Inside the Studio with Landor Mumbai’s Lulu Raghavan and Hiren Dedhia

August 29, 2018

What drives successful strategy and design? How does Landor produce inspired ideas for some of the world’s largest global brands? This year, we’re sharing the inner workings of our studios around the world through our Inside the Studio series. We’ll speak with some of our top strategic and creative minds, asking what it takes to produce innovative, effective, award-worthy work. Up now: Landor Mumbai’s managing director, Lulu Raghavan, and design director, Hiren Dedhia.

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Thinking

Brand Adaptability: The Shapeshifters Among Us

August 27, 2018

It’s not just a world of absolutes. Change is the order, a borrowed gene, a distortion that’s not about to disappear. People and the phenomena are both changing rapidly, switching, jumping into what they like, jumping out of what they don’t. Brands used to be absolutes. Wholesome but stubborn, resistant to the slightest of changes and averse to adapt.

But working with the change, rather than resisting it is more important than ever. Read on.

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Thinking

Beauty in the eye of the millennial: What brands need to know

July 14, 2018

One look at my bathroom shelf and you will notice a multitude of beauty products ranging from gels and foams to creams and polishes. Some are for hair, some are for skin, some are for nails, but they all share one trait in common: the goal of making me feel beautiful.

The beauty industry has long been driven by the desire to help consumers look and feel attractive. Traditionally this has centered around visible qualities such as radiance, glamour, cleanliness, or even confidence. But after my recent trip to Sri Lanka I had to wonder, “Is the conversation changing?”

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Thinking

Through the eyes of a juror: Lulu Raghavan reflects on Cannes 2018

June 28, 2018

I’ve just returned from the Cannes Lions International Festival of Creativity, which brings together the best creative minds from over 100 countries for a week of inspiration and celebration against the backdrop of the gorgeous French Riviera. This year I didn’t just attend the festival as a delegate—I had the distinct pleasure of being a juror on the Cannes Lions Design Jury and the Young Lions Design Jury.

For delegates, Cannes is a highly enriching experience. You meet diverse people, gain exposure to the best work from around the world, find inspiration in great speakers, and create incredible memories with your colleagues all week long.

As a juror, Cannes is truly transformational.

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Thinking

Six lessons on naming your brand, as told by a new mom

June 21, 2018
naming

By Gazala Vahanvati

I’ve spent nearly 10 years developing names for brands, so when it came to naming my first child, I was sure the process would be a breeze. Little did I know how wrong I was. Even after I finally made the decision to name my baby Zayd, I wanted to change it within the week! The process radically shifted my perspective on naming. All of a sudden, I was the client. I was thinking about naming from their perspective, because for our clients, their brand is their baby. Here are the six lessons I learned from naming my son.

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Leveraging the brand in the boardroom

May 13, 2018

Our MD, Lulu Raghavan, recently spoke at the monthly meet of the British Business Group. Lulu’s address, titled “Brand in the boardroom” was centered on a topic she passionately evangelizes – the inevitable connection between brand health and shareholder wealth.

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What Cities & Brands Have in Common

January 10, 2018

by Ronita Mukerjee

I travel a fair bit for work. Despite the countless number of times work takes me around India, I am always struck by Calcutta’s laid-back charm, Bangalore’s cosmopolitan buzz and Delhi’s flamboyance. The city layouts, the people and the overall energy are so distinct. They are thriving agile ecosystems of infrastructure, people, beliefs, behaviors and hopes. They are brands by themselves. And I see three key takeaways for brand professionals.

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