Jane Geraghty, CEO, Landor in an interview with E4M talks about the rapidly evolving marketplace and the Mumbai studio.
Last week I had lunch with a friend who works in hospitality branding for a large chain. As she sipped on her raspberry lemonade, she confessed that her job was much easier 10 years ago, when her primary responsibility was ensuring that the brand’s guidelines were meticulously followed by all its properties around the world.
What drives successful strategy and design? How does Landor produce inspired ideas for some of the world’s largest global brands? This year, we’re sharing the inner workings of our studios around the world through our Inside the Studio series. We’ll speak with some of our top strategic and creative minds, asking what it takes to produce innovative, effective, award-worthy work. Up now: Landor Mumbai’s managing director, Lulu Raghavan, and design director, Hiren Dedhia.
It’s not just a world of absolutes. Change is the order, a borrowed gene, a distortion that’s not about to disappear. People and the phenomena are both changing rapidly, switching, jumping into what they like, jumping out of what they don’t. Brands used to be absolutes. Wholesome but stubborn, resistant to the slightest of changes and averse to adapt.
But working with the change, rather than resisting it is more important than ever. Read on.
One look at my bathroom shelf and you will notice a multitude of beauty products ranging from gels and foams to creams and polishes. Some are for hair, some are for skin, some are for nails, but they all share one trait in common: the goal of making me feel beautiful.
The beauty industry has long been driven by the desire to help consumers look and feel attractive. Traditionally this has centered around visible qualities such as radiance, glamour, cleanliness, or even confidence. But after my recent trip to Sri Lanka I had to wonder, “Is the conversation changing?”
I’ve just returned from the Cannes Lions International Festival of Creativity, which brings together the best creative minds from over 100 countries for a week of inspiration and celebration against the backdrop of the gorgeous French Riviera. This year I didn’t just attend the festival as a delegate—I had the distinct pleasure of being a juror on the Cannes Lions Design Jury and the Young Lions Design Jury.
For delegates, Cannes is a highly enriching experience. You meet diverse people, gain exposure to the best work from around the world, find inspiration in great speakers, and create incredible memories with your colleagues all week long.
As a juror, Cannes is truly transformational.