In a world where tech can be integrated into everything—from brushes that give you a daily update on hair breakage to interactive beer bottles—digitally connected packaging presents both a challenge and an incredible opportunity for companies looking to integrate further into consumers’ lives.
By Sanjana Mathur
Everyone loves a bargain, whether it is free “dhaniya” from your vegetable vendor or a stylish pair of stilettos at half price, and that’s what makes it one of the main benefits that any brand considers offering its customers.
As we begin 2017, it is time to review, reflect and recharge for the year ahead.
2016 was a landmark year for Landor as we celebrated our 75th anniversary and the inspiring vision of our founder Walter Landor. Global celebrations were marked with outings and team bonding.
We saw the successful launch of key projects like Mother Dairy, SPJIMR, Teejay, Cuddle, Marathon, Cinnamon, Pick Me and Pockets by ICICI in the market.
Our team members put to use their experience and knowledge to author some thought leadership articles in the world of brands and branding.
To be inspired by what’s going on in the world of branding and design at Landor and elsewhere, come join and participate in the conversation on our our blog, on Linkedin, on Instagram, on Facebook or on Twitter.
We look forward to delivering breakthrough strategic and creative work in 2017 for our clients.
We wish you and yours a wonderful new year.
by Manukrishna Nair
Creative problem solving can help brands improve products, services. Several Indian brands illustrate the benefits.
By Shradha Bhatia
Consumers expect brand experience to be great, and will post their verdict. Inspiring employees to deliver the brand promise is the key.