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Thinking

Thinking

Smell, taste, sound: Getting sensory branding right

May 15, 2017

Apple accessories company Twelve South normally sells things like docking stations, covers, and cases. But the latest product in its portfolio is the New Mac Candle that, when lit, emits the smell that is released from the box when you open a newly purchased Mac. Whether or not you find that appealing, it’s an interesting exploration into the strength of the sensory equity built by the business over the years—regardless of whether Apple realized it was doing so. Continue Reading

Design Thinking

Lead by Design | A discussion on ‘Where Creativity meets Productivity’

May 4, 2017

Adobe Systems in partnership with Exchange4media, brought together a few industry leaders over a panel discussion to understand how they lead by design. The event was organised on 2nd May 2017 at Trident, BKC, Mumbai. The panel was a melting pot of client and creative agency experts, who shared their views on how design creates experiences and is a key business advantage in this agile world.

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Thinking Work

SHIFT Volume 1 | Packaging – Not just pretty graphics

April 26, 2017

At Landor we love to excite the minds of our clients by offering them new perspectives on potentially mundane topics. This gave rise to the creation of our bi-annual thought leadership journal, SHIFT. The objective of SHIFT is simply to inspire new ideas and spark fresh thoughts. Each volume would focus on one branding topic of burning relevance to our clients. The design and copy would be aligned to bring to life the topic using powerful visuals and a compelling narrative. Continue Reading

Thinking

How to Brand a Bargain

February 16, 2017

By Sanjana Mathur

Everyone loves a bargain, whether it is free “dhaniya” from your vegetable vendor or a stylish pair of stilettos at half price, and that’s what makes it one of the main benefits that any brand considers offering its customers.

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Culture Thinking Work

Year In Review 2016

December 23, 2016

As we begin 2017, it is time to review, reflect and recharge for the year ahead.

2016 was a landmark year for Landor as we celebrated our 75th anniversary and the inspiring vision of our founder Walter Landor. Global celebrations were marked with outings and team bonding.

We saw the successful launch of key projects like Mother Dairy, SPJIMR, Teejay, Cuddle, Marathon, Cinnamon, Pick Me and Pockets by ICICI in the market.

Our team members put to use their experience and knowledge to author some thought leadership articles in the world of brands and branding. 

To be inspired by what’s going on in the world of branding and design at Landor and elsewhere, come join and participate in the conversation on our our blog, on Linkedin, on Instagram, on Facebook or on Twitter.

We look forward to delivering breakthrough strategic and creative work in 2017 for our clients.

We wish you and yours a wonderful new year. 

 

Thinking

Brand Experience

October 7, 2016

By Shradha Bhatia

Consumers expect brand experience to be great, and will post their verdict. Inspiring employees to deliver the brand promise is the key.

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