The Little Yellow Book is a series of short interviews with different members of the Landor team. You can find out more about who they are, what they do, and what inspires and motivates them to do what they do.
Simon Bell is the Executive Director Strategy, for Landor South-East Asia Pacific & Japan. Being a true-blue Aussie, he is deeply passionate about sports and enjoys high energy sports like tennis, rowing and surfing. Having started his career as a designer before moving to strategy, he is a veteran in the world of branding, and brings with him over 20 years of experience. He believes in the power of simplicity but does not shy away from the new and the bold. His work is characterized by path breaking insights that help brands embody the Agile Brand characteristics. Some of Simon’s work at Landor includes the iconic Australian Open and Malaysia Airlines rebrand.
9th July is Walter’s Day, the birthday of our founder, Walter Landor. On this day, Landor’s global offices conduct various creative activities to celebrate Walter’s bold spirit of adventure that lives on till today. This year, we at Landor Mumbai donned our aprons at Flavour Diaries in Bandra, where celebrity chef Anjali Pathak gave us a crash-course on cooking pasta.
What drives successful design? When is a concept really finished? How do Landor designers create inspired ideas for some of the world’s largest global brands? This year, we’re sharing the inner workings of our studios around the world through our “Inside the studio” series. We’ll speak with some of our top creative minds and ask them all sorts of questions about what it takes to produce innovative, award-worthy, effective work.
Up first: Landor New York’s executive creative director, Wally Krantz.
An original idea. A passionate execution. When combined, we are at our creative best.
As we begin 2017, it is time to review, reflect and recharge for the year ahead.
2016 was a landmark year for Landor as we celebrated our 75th anniversary and the inspiring vision of our founder Walter Landor. Global celebrations were marked with outings and team bonding.
We saw the successful launch of key projects like Mother Dairy, SPJIMR, Teejay, Cuddle, Marathon, Cinnamon, Pick Me and Pockets by ICICI in the market.
Our team members put to use their experience and knowledge to author some thought leadership articles in the world of brands and branding.
To be inspired by what’s going on in the world of branding and design at Landor and elsewhere, come join and participate in the conversation on our our blog, on Linkedin, on Instagram, on Facebook or on Twitter.
We look forward to delivering breakthrough strategic and creative work in 2017 for our clients.
We wish you and yours a wonderful new year.