On 27th November, Landor Mumbai hosted a Tech. Gender. Brand, a panel discussion focussed on exploring and building an understanding of two biggest forces of our time that redefine our future – technology and gender.
Deepali Naair, Director of Marketing, IBM India & SA, Falguni Nayar, CEO, Nykaa, Garth Viegas, Director of Insights, TATA Global Beverages and Jaimit Doshi, EVP, Kotak Securities came together to form a panel rich with insights from different industries and from eminent speakers at the helm of some of India’s biggest brands. The panel was chaired by Nick Foley, Regional President, Landor SEAPJ.
Lulu Raghavan, MD, Landor Mumbai opened the discussion with a thought provoking presentation on gender stereotypes that find their way into brands and how technology is influencing how brands are built and managed.
Over 80 clients, partners and contacts attended the event and the ensuing networking session.
Speaking about AI at risk of being sexist, experts concluded that brands must train their AI with more responsibility. They contended that product and branding decisions can be biased because of unconscious, preconceived notions about gender roles but they need to be upfront with their consumers, steer away from these stereotypes and stay honest and relevant.
Click here for the official photo release from Tech. Gender. Brand.
To know more about the event or to schedule a presentation in your office, please write to:
Business Development and Marketing Manager
By Jayati Grover
“In the future, there will be no female leaders. There will just be leaders.”
This is what Sheryl Sandberg, the COO of Facebook, writes in her iconic, clarion-call- of-a-book, Lean In. That there is a gap between men and women at work is beyond doubt. It is what we do to bridge this gap that would make Sheryl’s, and millions of women’s shared dream, come to life.
Recently, we saw the launch of WPP Stella India, which is an initiative focused on drawing more women into leadership positions in India. The programme, meant to foster mentoring relationships for 9-12 months, is currently at the pilot stage.
Landor Mumbai’s Managing Director, Lulu Raghavan was on this year’s prestigious Design Jury at the Cannes Lions International Festival of Creativity. As a juror, she was deeply immersed in the world of brands, design and creativity. She came back brimming with ideas and inspiration, and shared her thoughts with us from this amazing experience.
Landor Mumbai’s Lulu Raghavan is on the prestigious Design Jury at the Cannes Lions International Festival of Creativity this year. Over the next few days, she will be witness to some of the most interesting and effective work produced by thousands of agencies from across the globe. We caught up with her just as she was about to take off for Cannes for an excited conversation. Here goes:
CANNES (21 May 2018) – Cannes Lions, the International Festival of Creativity, has announced the 413 jury members chosen to award and celebrate the best creative work from around the world.
This year’s juries are composed of individuals from 50 countries, including for the first time representatives from Georgia, Nigeria, Kenya, and Sri Lanka. Continuing the drive for a more diverse mix within the jury room, this year includes 46 percent female jury members, as well as a wide mix of creative agencies, brands, media owners, and production companies.
Jose Papa, managing director of Cannes Lions said: “The job of the Cannes Lions jury is to act as the custodians of creativity and celebrate work that demonstrates the value of creativity in all its forms. We are committed to ensuring that our juries include a diverse range of people from across the branded communications ecosystem.”
Last year the Festival announced new Lions with the introduction of a new awards architecture to better reflect and support the fast-moving creative industries. These Lions include Creative eCommerce Lions, Brand Experience & Activation Lions, Social & Influencer Lions, Sustainable Development Goals Lions, and the Industry Craft Lions. An overall reduction in the number of categories within individual Lions refined the focus, while new categories were introduced to reflect how creative companies are operating.
“Cannes Lions is now in its 65th year. In that time, the industry and the organizations operating within it have changed dramatically. These new specialized Lions require a broader range of skills and experience which will ultimately help expand our perspective of creative excellence,” said Terry Savage, chairman of Cannes Lions. “The Lions are constantly evolving, just as the industry is, and our jury members are fundamental to ensuring that we keep creativity at the core of what we do.”
The 2018 Cannes Lions Awards will be presented at ceremonies taking place each evening throughout the Festival from the 18-22 June.
The 2018 members of the Design Lions jury are:
Lulu Raghavan, Managing Director, Landor, India
Johnny Tan, Executive Creative Director, 72andSunny, APAC – Jury President
Dominic Hofstede, Executive Creative Director, Maud Melbourne, Australia
Giovanni Vannucchi, Partner, Oz Estratégia+Design, Brazil
Vanessa Eckstein, Creative Director/Founder, Blok Design, Canada
Julia Deshayes, Art Director, TBWA\Paris, France
Katrin Oeding, CEO & Creative Director, Studio Oeding, Germany
Thomas Holst Sørensen, Creative Director, Global Design Innovation, LEGO, Global
Greg Quinton, Chief Creative Officer, Superunion, Global
Connie Birdsall, Sr. Partner and Global Creative Director, Lippincott, Global
Yuri Uenishi, Art Director, Dentsu Inc., Japan
Leonid Feigin, Creative Director, DDVB, Russia
Carola Gerlach, Former Creative Director, FutureBrand, Singapore
Vumile Mavumengwana, Designer, Creative Director, VM DSGN, South Africa
Ali Rez, Regional Creative Director – Middle East and Pakistan, BBDO, UAE
This press release was republished from Cannes Lions (21 May 2018).
The Little Yellow Book is a series of short interviews with different members of the Landor team. You can find out more about who they are, what they do, and what inspires and motivates them to do what they do.
Simon Bell is the Executive Director Strategy, for Landor South-East Asia Pacific & Japan. Being a true-blue Aussie, he is deeply passionate about sports and enjoys high energy sports like tennis, rowing and surfing. Having started his career as a designer before moving to strategy, he is a veteran in the world of branding, and brings with him over 20 years of experience. He believes in the power of simplicity but does not shy away from the new and the bold. His work is characterized by path breaking insights that help brands embody the Agile Brand characteristics. Some of Simon’s work at Landor includes the iconic Australian Open and Malaysia Airlines rebrand.
9th July is Walter’s Day, the birthday of our founder, Walter Landor. On this day, Landor’s global offices conduct various creative activities to celebrate Walter’s bold spirit of adventure that lives on till today. This year, we at Landor Mumbai donned our aprons at Flavour Diaries in Bandra, where celebrity chef Anjali Pathak gave us a crash-course on cooking pasta.