Asian Paints is one of the largest home improvement brands in India. With changing consumer behaviour in a post-Covid world, Asian Paints made the strategic decision to launch an innovative range of products in response to the developing DIY movement in India.
Landor & Fitch were commissioned to create the overarching brand name and identity, product packaging designs as well as inspiring e-commence communications as part of their go-to-market strategy for their suite of exciting new products.
But here’s where things got interesting: We had a week. This was a sprint, and we were resourced and ready for it.