Monthly Archives

April 2020

Work

Irasva: A new jewellery brand takes birth

April 29, 2020

Renaissance Global Group has been an eminent manufacturer in the jewellery industry for decades. The Group wanted to enter the market with a fresh new B2C offering. Landor & Fitch worked together to bring the Group’s vision to life. We worked with the promoters to create a new brand in contemporary jewelry that was fresh, accessibile, stylish and had global appeal. Read on to learn more the story about Irasva.

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Work

Timepass: Creating a new snacking brand

April 26, 2020

Background

India is home to a $34 billion salted snacks market. Over time, the market had become an overcrowded and highly competitive, cluttered with local players and global giants namely, ITC, Haldiram’s and PepsiCo. Britannia wanted in with a new salted snack brand, Timepass.

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