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October 2019

Thinking

What’s Your Brand’s Superpower?

October 4, 2019

By Lulu Raghavan Building a strong brand that powers the business is no mean feat today. You have to be highly relevant to a constantly evolving consumer who is also time starved and attention poor. Your products and services must be distinct to stand out in the sea of sameness of offerings. And you can’t stand still – you have to keep innovating and moving your brand and business forward. 

What’s the one superpower that any business leader should wish for to grow the brand and the business?

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