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March 2019

Thinking

Indian IT companies: Time to “hit refresh”?

March 14, 2019

By Lulu Raghavan & Sridhar Vedala

Not long ago, Microsoft faced a daunting task: overcoming perceptions of its brand as slow-moving and traditional, leaving it struggling to compete with the likes of Amazon, Google and Facebook. Not only was rapidly changing technology reshaping the industry, but fierce competition and stagnant internal culture had left Microsoft feeling like it had lost its soul.

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