Monthly Archives

December 2018

Culture Thinking

Landor Mumbai hosts a panel with IBM, Kotak, Tata Global Beverages & Nykaa

December 22, 2018

On 27th November, Landor Mumbai hosted a Tech. Gender. Brand, a panel discussion focussed on exploring and building an understanding of two biggest forces of our time that redefine our future – technology and gender.

Deepali Naair, Director of Marketing, IBM India & SA, Falguni Nayar, CEO, Nykaa, Garth Viegas, Director of Insights, TATA Global Beverages and Jaimit Doshi, EVP, Kotak Securities came together to form a panel rich with insights from different industries and from eminent speakers at the helm of some of India’s biggest brands. The panel was chaired by Nick Foley, Regional President, Landor SEAPJ.

Lulu Raghavan, MD, Landor Mumbai opened the discussion with a thought provoking presentation on gender stereotypes that find their way into brands and how technology is influencing how brands are built and managed.

Over 80 clients, partners and contacts attended the event and the ensuing networking session.

Speaking about AI at risk of being sexist, experts concluded that brands must train their AI with more responsibility. They contended that product and branding decisions can be biased because of unconscious, preconceived notions about gender roles but they need to be upfront with their consumers, steer away from these stereotypes and stay honest and relevant.

Click here for the official photo release from Tech. Gender. Brand.

To know more about the event or to schedule a presentation in your office, please write to:
Manil Dodani
Business Development and Marketing Manager
manil.dodani@landor.com

Thinking

Festive Branding with Purpose

December 3, 2018

By Sanjana Mathur & Shan Khan

The holidays are a great time for brands to connect with consumers by engaging their festive spirit.  However, brands seeking to leverage this opportunity must also take on the chaotic festive clutter that ensues.

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