Monthly Archives

October 2018

Thinking

How Brand-building Can Give SMEs the Competitive Edge

October 28, 2018

The air is filled with a new exuberance. Prime Minister Narendra Modi’s vision of ‘Make In India’ aspires to turn India into a manufacturing hub for the rest of the world. Alongside, his invitation to US companies to participate in India’s industrial space signals a robust development for India’s booming SME community.

At an estimated 64 million in 2016, India has the second largest number of SMEs in the world, with China leading the table. While it has been established that SMEs have the potential to drive industry growth, what most entrepreneurs do not realise is that apart from conducive administrative reforms, some of the challenges they face can often be addressed by one important strategy in their arsenal: Branding.
Branding is a need, not a luxury.

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Thinking

Why AI is the Future of Customer Experiences

October 10, 2018

By Shan Khan

Artificial intelligence is revolutionizing the way customers engage with brands. Businesses leveraging AI are setting a new bar in customer experience– and being part of this movement is essential for brands to thrive.

In fact, Servion predicts that artificial intelligence will power 95 percent of all customer interactions by 2025. That’s quite an evaluation, and it begs the question, what is artificial intelligence and how can we leverage its infinite possibilities?

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Culture

WPP Stella India Gets Off to a Stellar Start!

October 3, 2018
WPP Stella

By Jayati Grover

“In the future, there will be no female leaders. There will just be leaders.”

This is what Sheryl Sandberg, the COO of Facebook, writes in her iconic, clarion-call- of-a-book, Lean In. That there is a gap between men and women at work is beyond doubt. It is what we do to bridge this gap that would make Sheryl’s, and millions of women’s shared dream, come to life.

Recently, we saw the launch of WPP Stella India, which is an initiative focused on drawing more women into leadership positions in India. The programme, meant to foster mentoring relationships for 9-12 months, is currently at the pilot stage.

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