Monthly Archives

October 2018

Thinking

Why AI is the Future of Customer Experiences

October 10, 2018

By Shan Khan

Artificial intelligence is revolutionizing the way customers engage with brands. Businesses leveraging AI are setting a new bar in customer experience– and being part of this movement is essential for brands to thrive.

In fact, Servion predicts that artificial intelligence will power 95 percent of all customer interactions by 2025. That’s quite an evaluation, and it begs the question, what is artificial intelligence and how can we leverage its infinite possibilities?

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Culture

WPP Stella India Gets Off to a Stellar Start!

October 3, 2018
WPP Stella

By Jayati Grover

“In the future, there will be no female leaders. There will just be leaders.”

This is what Sheryl Sandberg, the COO of Facebook, writes in her iconic, clarion-call- of-a-book, Lean In. That there is a gap between men and women at work is beyond doubt. It is what we do to bridge this gap that would make Sheryl’s, and millions of women’s shared dream, come to life.

Recently, we saw the launch of WPP Stella India, which is an initiative focused on drawing more women into leadership positions in India. The programme, meant to foster mentoring relationships for 9-12 months, is currently at the pilot stage.

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