Monthly Archives

September 2018

Work

Fintrex Finance: Rebranding for a new leap of growth

September 21, 2018

There are numerous finance companies operating in Sri Lanka, some of whom have tarnished the industry due to poor management and even fraud. Melsta Regal was a relatively new company that had entered the market and which had built a good reputation which was acquired by new investors. The new investors have ambitious plans for the company and wished to carve out a new path of growth along with the strong management team across 9 branches. A clean balance sheet and no past baggage provided opportunity to leverage this relatively new entity through a differentiated brand offering.

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Thinking

Embracing Eco-friendly Packaging

September 20, 2018
eco-friendly packaging
By Sanjana Mathur & Shan Khan

It’s hardly news that the rampant overuse of plastic in today’s consumerist society poses a severe threat to our environment and health, and there is no overlooking the tremendous impact of our packaging choices. In a growing global movement towards sustainability, we have witnessed many governments, organizations, and (yes) brands taking a strong stance on the use of plastic. The recent ban on single-use plastics such as straws and plastic bags in the state of Maharashtra has made it clear that the mandate of sustainability is upon us in India too.

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Thinking

Consumers seek ‘identity’ through brand choices

September 19, 2018
By Lulu Raghavan

The link between strong brands and shareholder returns has been very well established across numerous studies. The most recent data point is the BrandZ India Top 50 Portfolio which outperformed the Sensex between August 2014 and July 2018. Clearly, brand value is a critical driver of business performance and shareholder returns. But what drives brand value?

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