The Little Yellow Book: Sean Lee

May 28, 2018

The Little Yellow Book is a series of short interviews with different members of the Landor team. You can find out more about who they are, what they do and what inspires them to do what they do.

Sean Lee, Independent Creative Director

Sean is a Creative Director working in both corporate identity and packaging, with leading brand design consultancies around the world. Although Irish by background, Sean studied in the UK, and began his working life in London. He’s wandered around quite a bit in his 20+ years’ career, living and working in South Africa, Hong Kong, Dubai and Portugal, before settling in SE Asia. He loves life in Asia, relishes the unusual challenges and the diverse environment in which to work and bring up his family.

Sean spent one month full of work, creativity and madness (the good kind!) with us in the Mumbai studio. In between juggling projects, we caught Sean for a few questions to get to know him better. Here goes our conversation:

What does design mean to you?

Creation. That’s it, in a word.

If not design, what would you be doing?

Originally if I hadn’t been a designer, I would have liked something related, like architecture. But now I would say – a teacher.

What inspires you?

Pretty much anything. I’m endlessly curious. Most designers are, of course. It seems the most fascinating time to be alive, with the speed of change around us.

What makes you really happy?

Doing stuff with my daughter, cooking, art projects, diving, talking, travelling.

Which one brand has made a real, big difference to your life?

I suppose it’s obvious and corny, but Apple launched its computers when I was at college in 1984, so I’ve had a meaningful relationship with the brand my whole working life.

We know you love diving. What’s your most memorable dive?

For the experience, it was Sipadan off Sabah, Borneo. But a recent night dive off Tioman, with my 10-year old gripping my hand for dear life was also very memorable.

What’s the one thing about India that amazes you?

The food! The enormous variety of food. And, of course, the way everyone shares their food!

What’s the best advice you’ve ever been given?

‘Don’t let the bastards get you down’. It was an early creative director, when I was a junior – so not sure if he was referring to clients or bosses!

Which song could be the soundtrack to your life?

‘That’s Entertainment’ by The Jam. It really dates me!


Meet more of our Mumbai studio fam here.

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