A packet of bhujia, served with boondi and hot cups of tea is the ideal snack palette for everyone who wants an answer to sudden hunger cravings. Bikaji, is one of the leading FMCG brands in India since 1980s. Starting off with their signature Bikaneri Bhujia, Bikaji today has a snack on the shelf for everybody. While Bikaji’s traditional taste and legacy had passed down over generations, the 21st century marketplace posed a different challenge.
Once upon a time, in a prosperous village in the Far East, lived a dragon. The villagers hired the dragon to guard their treasure that was stored in the mouth of a cave. Each day, the villagers would come, access their treasure in the cave and treat the dragon to helpings of food. It was a win-win for everyone. But one fine morning, the villagers discovered that the dragon had grown beyond proportions and was stuck in the cave. All their treasure was lost, forever. Today in the 21st century, caves have evolved to more formal establishments such as banks, and dragons, to financial technology. But has the core issue of access been resolved? Read on to learn how an evolved brand is solving this problem.