by Ronita Mukerjee
I travel a fair bit for work. Despite the countless number of times work takes me around India, I am always struck by Calcutta’s laid-back charm, Bangalore’s cosmopolitan buzz and Delhi’s flamboyance. The city layouts, the people and the overall energy are so distinct. They are thriving agile ecosystems of infrastructure, people, beliefs, behaviors and hopes. They are brands by themselves. And I see three key takeaways for brand professionals.
Every city has a story: Walk around Udaipur and you will be walking through time. I was mesmerized by the tale of the Marwar Dynasty. Did you know they are the oldest serving dynasty in the world? Bangalore on the other hand is bright and sparkly, future forward and popularly known as the Silicon Valley of the East. Every city is built on stories that have been passed on through time or created over time. Your brand may be new age or legacy. But there must be a story to tell. What’s the story of your brand?
I love the story of how Kopi Luwak came to being the most expensive coffee in the world. You can read more about it here http://www.most-expensive.coffee/.
To conclude, travel always inspires me. To experience the new and try something new. I hope the next time you travel, you too will be inspired to look at your brand differently. Happy traveling and happy branding.
This piece was first published on Ronita’s LinkedIn.
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