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September 2017

Work

Landor brings alive the corporate essence of Sony Pictures Networks India

September 22, 2017

MUMBAI  (22nd September, 2017)

Sony Pictures Networks (SPN), India’s leading entertainment and sports broadcast network, partnered with Landor to codify its pioneering ideals into the DNA of its organization to better represent its innovative spirit and expanding portfolio of channels.

SPN partnered with Landor to define the beliefs that would transcend its businesses, enabling the company to activate the power of one network.

SPN has introduced a new way of thinking to the organization—a mindset that boldly challenges the status quo. This spirit is perfectly captured in its tagline “Go-Beyond”, which pushes the company and its employees to continually go further. In contrast to other players in the industry, this is not a static corporate statement.

Landor Creative Director, Kurnal Rawat explains, “For a media company that is always in motion, we wanted to create a visual language that is alive. We took its established identity and set free its most salient element—the dash of red.” Bringing the whole visual system together, the dash of red is a dynamic element that infuses the SPN spirit into everything the company does.

Humsa Dhir, SVP & Head, PR & Corporate Communications who led this initiative on behalf of Sony Pictures Networks, commented, “Go-Beyond is a rallying cry that comes to life across SPN’s touchpoints, voice and culture, propelling a constant velocity. We have distilled our future vision into a brand that will captivate today and endure tomorrow. Our new identity sets Sony Pictures Networks India up for success across channels and countries.”

Culture

The Little Yellow Book : Simon Bell

September 4, 2017

The Little Yellow Book is a series of short interviews with different members of the Landor team. You can find out more about who they are, what they do, and what inspires and motivates them to do what they do.

Simon Bell is the Executive Director Strategy, for Landor South-East Asia Pacific & Japan. Being a true-blue Aussie, he is deeply passionate about sports and enjoys high energy sports like tennis, rowing and surfing. Having started his career as a designer before moving to strategy, he is a veteran in the world of branding, and brings with him over 20 years of experience.  He believes in the power of simplicity but does not shy away from the new and the bold. His work is characterized by path breaking insights that help brands embody the Agile Brand characteristics. Some of Simon’s work at Landor includes the iconic Australian Open and Malaysia Airlines rebrand.

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