In celebration of our founder’s birthday this month, we’re doing a special Inside the Studio feature on Walter Landor.
As an acclaimed designer and founder of Landor, Walter was invited to give the 1985 commencement speech at Art Center College of Design in Pasadena. In the below speech, he offers the graduating class sound advice to help them succeed in their careers—advice that is just as relevant to designers today as it was then.
Let’s face it: Insurance today is very similar to aircraft designs of the sixties. It’s cumbersome and complicated, with unending operating manuals (in the form of policy documents) and pages upon pages of information no consumer can possibly absorb in its entirety. Most insurance consumers lack understanding of which products are right for them, and claim settlement is a long, tedious process where paperwork and fine print make the entire experience unpleasant.
