Apple accessories company Twelve South normally sells things like docking stations, covers, and cases. But the latest product in its portfolio is the New Mac Candle that, when lit, emits the smell that is released from the box when you open a newly purchased Mac. Whether or not you find that appealing, it’s an interesting exploration into the strength of the sensory equity built by the business over the years—regardless of whether Apple realized it was doing so.
Adobe Systems in partnership with Exchange4media, brought together a few industry leaders over a panel discussion to understand how they lead by design. The event was organised on 2nd May 2017 at Trident, BKC, Mumbai. The panel was a melting pot of client and creative agency experts, who shared their views on how design creates experiences and is a key business advantage in this agile world.