‘Analytics’ is a scary word. In a market crowded with intimidating solutions, Fractal Analytics created an artificial intelligence product (delivered through an app) that offers personalised marketing intelligence for brand managers. We were tasked with creating a brand that is as disruptive as the product itself.
Teejay (formerly known as Textured Jersey Limited) is a leading Sri Lankan textile manufacturer catering to a wide portfolio of international clients like Calvin Klein, Marks & Spencer, Victoria Secret and others. The company had been growing rapidly and had recently made two new acquisitions – Ocean India and Quenby Sri Lanka. It was now necessary for Textured Jersey Limited to build an inspiring corporate brand that portrayed the group’s differentiation as well as their collective strengths. The new brand would serve as a rallying cry to galvanize all current employees and attract new talent