Realty developer ABIL Group (Avinash Bhosale Group) entered into a partnership with global fashion design house Versace to design interiors of its luxury residential project on Hughes Road in south Mumbai. Epitomizing a new standard of luxury, the ten units will be completed by 2019. Unobstructed view of the Queen’s necklace, luxurious amenities, iconic interiors and Italian design are some of the highlights of this project.
Landor was appointed to craft a positioning, name and an identity system for this project. The team flew down to Milan to meet Donatella Versace to understand her creative vision for this project. Once back in Mumbai, the positioning of ‘Masterpiece Living’ was crafted to reflect the opulence of this project. We named the luxury homes ABIL Mansion to capture the essence of expansive luxury living in a congested city like Mumbai. We created an identity system that finely balanced traditional Versace designs with the Indian Aesthetic.
The project was successfully launched in March 2016.